In the days before the Internet, consumers had two choices if they wanted more information about a product: either ask a friend or consult the item’s marketing. And since people in those days weren’t able to stay in constant communication with everyone they knew, most had to opt for the latter. Nowadays, though, consumers have no shortage of options available when they want to shop around. Studies commissioned by Google show that consumers consult an average of 10.4 sources before Continue reading →