If a consumer is curious about the quality of a particular product, there are plenty of websites where they can read endless reviews from both satisfied and dissatisfied customers. For a more scientific perspective, however, they can turn to Consumer Reports. The video below details how this 82-year-old nonprofit organization rigorously tests products to see if they live up to the claims put forth by their marketing campaigns.


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December 13, 2016

LauraNorthrupIn December 2008, John Palmer ordered some items from the online retailer KlearGear and never received them. His wife Jen responded to this poor service by writing a critical review about the company on a website called Ripoff Report. The incident eventually faded from Palmer’s memory until three years later when she received a demand from KlearGear to take the review down. If she didn’t comply, the company said, they would fine her $3,500 for violating a non-disparagement clause that Continue reading

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April 13, 2014

In the days before the Internet, consumers had two choices if they wanted more information about a product: either ask a friend or consult the item’s marketing. And since people in those days weren’t able to stay in constant communication with everyone they knew, most had to opt for the latter. Nowadays, though, consumers have no shortage of options available when they want to shop around. Studies commissioned by Google show that consumers consult an average of 10.4 sources before Continue reading

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