If a consumer is curious about the quality of a particular product, there are plenty of websites where they can read endless reviews from both satisfied and dissatisfied customers. For a more scientific perspective, however, they can turn to Consumer Reports. The video below details how this 82-year-old nonprofit organization rigorously tests products to see if they live up to the claims put forth by their marketing campaigns.
- Why do you think Consumer Reports purchases all of its products from stores rather than accepting free items from companies?
- Do you think a product review from Consumer Reports is more reliable than a review from an Amazon customer? Why or why not?