April 28, 2022

While Crocs have had their fans since launching in 2002, the clog brand really took off during the pandemic as housebound Americans searched for comfortable indoor shoes. This video looks at how Crocs won over a doubting public thanks to its unique design, customization, and exclusive partnerships with brands and celebrities. 

Questions:

  1. Why did Crocs close its retail stores and move to a distribution model that focused on online sales? How did it benefit from this switch? 
  2. How Continue reading
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September 17, 2021

Crocs clogs debuted in 2002 and quickly became a hit with consumers who wanted colorful and leisurely sandals to wear around the house. But soon backlash began to build against this funky foam footwear, as Time magazine in 2010 named Crocs one of the worst inventions ever. Then the pandemic descended on the world and many people stuck in their homes suddenly realized the benefits of wearing inexpensive and comfortable clogs. As a result, Crocs expects sales to increase by Continue reading

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August 15, 2017

crocsWhether you love them or hate them, the foam clogs made by the Colorado-based Crocs are certainly distinctive. They can’t be called “unique,” however, at least according to the U.S. Patent and Trademark Office. A recent ruling from the government agency rejected the patent that Crocs has held on its signature shoes since 2006. Apparently another party had registered a similar design a year before, thus invalidating the original trademark.  

The Patent Office’s decision may finally bring an end Continue reading

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