When it comes to promoting a product, marketers usually have two routes they can take: either hype the item’s notable features or draw the audience in with something creative. Choosing the latter option is a much riskier endeavor, though. After all, it’s easy to forget a boring commercial. Advertising backfires worst when a company miscalculates the level of their own wit and unleashes a high concept disaster. For instance, last year a Pop Chips ad featuring Ashton Kutcher as a Continue reading
The beauty of Italy’s ancient structures and sculptures has been renowned for more than two thousand years. Over the course of those centuries, maintenance responsibilities for the nation’s antiquities have transferred from their Roman builders to the Catholic Church and finally to the present-day Italian government. But there’s one major matter that separates the latter from its two mighty predecessors: money. As a result of the Italian economy’s recent collapse, the government has been forced to slash the maintenance budget Continue reading
The years following the start of the recession have not been kind for much of the retail industry. For the clothing company Zara, however, the downturn has been something of a blessing. The Spanish brand came to global prominence in the 1990s as its affordable but fashionable looks started to arrive at stores on foreign shores. Today the company brings in more than $9 billion annually from 1,600 locations as shoppers the world over turn to Zara’s lower price tags Continue reading
To most American beer drinkers, there’s only one Budweiser. Go to the Czech Republic, however, and you might be in for a bit of surprise. Since 1895 the brewing company Budejovicky Budvar has been making a beer called Budweiser. And no, they didn’t just rip the name off from the iconic AB Inbev brand. The brewery operates in a region of the Czech Republic called Budweiser, where people have been brewing beer since 1295. In fact, the region’s proud brewing Continue reading
When the credit crisis hit in 2008, much of the public’s ire fell on the Wall Street executives who earned enormous salaries as the financial system crumbled. Legislators and activists demanded that the country’s corporations revert to more reasonable pay packages, especially those companies who received government bailouts. Nearly five years later, however, little has been done to curb outsized executive compensation. Well, at least in the U.S.
Switzerland, on the other hand, recently voted for legislation that aims to Continue reading