October 20, 2016

CorttoAccording to a study conducted by the Manufacturing Institute, over the next decade American workers will miss out on two million industrial jobs due to lack of training. For years the Obama administration has tried to close this growing skills gap by promoting German-style apprenticeships that provide on-the-job education for young workers. In Germany roughly half of all high school graduates opt for these intense training programs, not least of all because they are virtually guaranteed employment at the end. Continue reading

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September 22, 2013

When it comes to promoting a product, marketers usually have two routes they can take: either hype the item’s notable features or draw the audience in with something creative. Choosing the latter option is a much riskier endeavor, though. After all, it’s easy to forget a boring commercial. Advertising backfires worst when a company miscalculates the level of their own wit and unleashes a high concept disaster. For instance, last year a Pop Chips ad featuring Ashton Kutcher as a Continue reading

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