The parent company of T.J. Maxx earned more than $50 billion last year, more than Nordstrom and Macy’s combined. This video shows how the retailer lives up to its promise to give customers “the max for the minimum price” through ever-changing inventory and eye-catching deals.
Questions:
- What is “price-anchoring,” and how does T.J. Maxx utilize it to drive sales?
- Why does T.J. Maxx continuously restock its stores with new inventory?