A few months ago, we looked at why our subject for the Chapter 8 profile in Understanding Business was leaving her position as CEO of the Campbell Soup Company. As the video below shows, however, Campbell’s problems began long before Denise Morrison took the top job.
Questions:
- Why has Campbell’s struggled to grow steadily in recent years?
- What do you think Campbell’s should do to start winning over young consumers who don’t like canned soup?