August 3, 2018

A few months ago, we looked at why our subject for the Chapter 8 profile in Understanding Business was leaving her position as CEO of the Campbell Soup Company. As the video below shows, however, Campbell’s problems began long before Denise Morrison took the top job.

Questions:

  1. Why has Campbell’s struggled to grow steadily in recent years?
  2. What do you think Campbell’s should do to start winning over young consumers who don’t like canned soup?
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In the Understanding Business profile for Chapter 8, we looked at how Denise Morrison brought a lifetime of business experience to her role as CEO of the Campbell Soup Company. She landed the job in 2011 just as the company was ready to undergo some major changes. Rather than continuing to use unhealthy, processed ingredients, under Morrison’s leadership Campbell’s began to focus on developing more organic options. “We believe we need to participate in this, so you can either lead Continue reading

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March 9, 2017

SwedishSoftwareCompany-wo-CEOThree years ago, the staff of the Swedish software consulting firm Crisp felt it was time for a change in leadership. The company had been recently experimenting with its upper management structure, going from a standard CEO model to one that replaced the top executive annually through a staff vote. Then, a radical idea took root in the minds of Crisp’s employees. “We said, ‘what if we had nobody as our next CEO – what would that look like?’” said Continue reading

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October 11, 2013

The hierarchical structure of modern corporate offices can be traced back to 19th century railroad companies. With vast networks of track stretched across the country, transportation magnates needed to designate clear lines of communication among their far-flung operations. A system of middle managers and regional executives eventually rose to prominence and ensured that things ran smoothly. Over the course of the 20th century, businesses of all stripes adopted this top-down structure as their own, eventually leading to the Continue reading

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