Last week, a manager at a Philadelphia Starbucks called the police on two African-American men who were waiting for a friend to arrive. Their subsequent arrest was caught on video and quickly went viral as thousands of social media users directed their outrage towards the coffee chain. Starbucks then took the drastic step of announcing that it would close all stores on May 29th for racial sensitivity training. Along with showing clips of the offending video, this short report also outlines what the company hopes to achieve with this program.
- Should other companies follow the lead of Starbucks and institute their own racial bias training programs? Why or why not?
- Do you think this incident will affect Starbucks’ reputation with customers?