Consumer Feedback - McGraw-Hill Introduction to Business

[VIDEO] Inside the Consumer Reports Test Lab

May 11, 2018

If a consumer is curious about the quality of a particular product, there are plenty of websites where they can read endless reviews from both satisfied and dissatisfied customers. For a more scientific perspective, however, they can turn to Consumer Reports. The video below details how this 82-year-old nonprofit organization rigorously tests products to see if they live up to the claims put forth by their marketing campaigns.

Questions:

Why do you think Consumer Reports purchases all of its products Continue reading →

Consumer Feedback, Product Testing, Consumer Reports, Marketing, Ethics, Product Development

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Bonus Chapter B: Technology and New Media

New Law Protects Consumers’ Right to Leave Negative Feedback

December 13, 2016

NickelsMcHughMcHugh

In December 2008, John Palmer ordered some items from the online retailer KlearGear and never received them. His wife Jen responded to this poor service by writing a critical review about the company on a website called Ripoff Report. The incident eventually faded from Palmer’s memory until three years later when she received a demand from KlearGear to take the review down. If she didn’t comply, the company said, they would fine her $3,500 for violating a non-disparagement clause that Continue reading →

Yelp, Consumer Review Fairness Act, Credit Rating, Ethics, Regulation, Consumer Feedback

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 14: Product and Price, Chapter 16: Place and Promotion, Bonus Chapter A: Business Law

Getting the Most Out of Product Reviews

April 13, 2014

NickelsMcHughMcHugh

In the days before the Internet, consumers had two choices if they wanted more information about a product: either ask a friend or consult the item’s marketing. And since people in those days weren’t able to stay in constant communication with everyone they knew, most had to opt for the latter. Nowadays, though, consumers have no shortage of options available when they want to shop around. Studies commissioned by Google show that consumers consult an average of 10.4 sources before Continue reading →