Procter & Gamble - McGraw-Hill Introduction to Business

Procter & Gamble Takes on the “Tide Pod Challenge”

January 23, 2018

A few weeks ago, Tide’s official Twitter account posted a quick video of New England Patriots star Rob Gronkowski talking about one of the brand’s best-selling products. While this would normally be standard procedure for a company spokesperson, the clip didn’t feature any footage of Gronk encouraging people to buy laundry detergent. Instead, he actively discourages the public from taking part in the “Tide pod challenge,” a dangerous viral dare that centers on ingesting containers of concentrated detergent. “No no Continue reading →

Management, Product Development, Ethics, Promotions, Social Media, Procter & Gamble, Crisis management, Tide

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 7: Management & Leadership, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Ivory Soap Could Finally Sink

October 31, 2014

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The multi-billion dollar home goods company Procter & Gamble produces hundreds of items, but the iconic business owes much of its success to just one brand. More than 135 years ago, James Norris Gamble led a team that created a vegetable oil-based soap with a distinctly white hue. The color presented the company with the perfect brand name, Ivory, while the item’s ability to float provided a unique selling point. What’s more, Gamble advertised the bar of soap as being Continue reading →

Product Development, Branding, Product Lines, Health, Procter & Gamble, Ivory Soap

Chapter 1: Taking Risks and Making Profits, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price

Inside Pampers’ Diapers Lab

April 26, 2014

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For many parents, the day a child becomes potty-trained is cause for celebration. Not only has their kid progressed to a new stage of their life, but it also means that they’re done dealing with one of parenting’s messiest products: diapers. Each year Americans spend more than $10 billion on Pampers alone, accounting for 12 percent of Procter & Gamble’s sales. Although that makes Pampers the biggest brand in P&G’s portfolio, their North American market share still trails Kimberly-Clark’s Continue reading →