Way back in 2019, we looked at how Forever 21 filed for bankruptcy after expanding too rapidly and spending too little on e-commerce technology. Although a buyout from a licensing firm kept the company afloat for a few years, this video looks at how Forever 21 has struggled to compete with global powerhouses like Shein and Temu, leading to yet another bankruptcy. 

Questions:

1. How did Forever 21’s enormous stores go from a selling point to a burden on the company? 
2. Why has Forever 21 struggled to compete with e-commerce operations like Shein and Temu?