Thanks to a rapidly growing middle class, China has transformed into the largest moviegoing market in the world. And while Hollywood is the source for many of the nation’s hit flicks, American filmmakers still face a number of hurdles before they can do business in China. This video looks at the ways Hollywood tries to appeal to Chinese culture in order to break into this tough but rewarding market.
- What are the advantages and disadvantages of China’s revenue sharing model for American movie studios?
- Could China’s own “Hollywood” eventually grow to compete with the American original?