In the 1980s, the casual restaurant chain TGI Fridays skyrocketed to success thanks to its singles-bar atmosphere and talented bartenders who performed tricks while pouring drinks. As the company expanded, however, it rebranded into a family restaurant, starting a long decline for the once-promising brand. This video looks at the rise and fall of TGI Friday’s, which finally filed for bankruptcy this month after a long search for a savior.
Questions:
- How did TGI Friday’s change after it rebranded from a singles bar to a family restaurant?
- Do you think TGI Friday’s and its franchisees will be able to turn the brand around after years of decline and bankruptcy? Why or why not?