[VIDEO] This Instagram Star Isn’t Real, but Brands Don’t Seem to Care

July 19, 2018

As far as Instagram influencers go, Lil Miquela might not seem all that unique at first glance. More than 1 million people follow the teenager’s feed as she regularly shares stories about her life and shows off her stylish wardrobe. Miquela isn’t real, though, and not just in the “nothing is real on Instagram” sense: she is a computer-generated creation made by a Los Angeles startup. While that might seem bizarre at first, CGI influencers like Miquela give us a glimpse into what the future of social media marketing could look like.

Questions:

  1. What are the advantages and disadvantages of using a computer-generated avatar like Lil Miquela for social media marketing?
  2. Do you think computer-generated influencers like Lil Miquela could be the future of social media marketing? Why or why not?

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