France - McGraw-Hill Introduction to Business

American Fast Food Chains Thrive in France

January 26, 2024

France is known the world over for its outstanding culinary traditions, from sidewalk cafes and refined bistros to lavish bakeries brimming with croissants and macarons. But in recent years, these institutions have faced increasing competition from American fast food chains that are especially popular among young consumers. For example, last month more than 500 hungry Parisians lined up before the doors opened at the city’s first Krispy Kreme location. “The French love American products, and there’s a hype around American Continue reading →

McDonald’s, Entrepreneurship, France, Product Distribution, Food & Drink, Supply & Demand, Krispy Kreme, Marketing, Product Development, Global

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

French Lawmakers Consider Banning “Too Cool” Cigarette Brands

August 26, 2016

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France is home to more than 13 million smokers, which includes one-third of teenagers and a quarter of adults. For years the nation’s health ministry has attempted to reduce this enormous number by spearheading initiatives that target the consumer appeal of cigarettes. For instance, the French government has long followed European Union laws requiring tobacco companies to cover 65 percent of their packaging with health warnings. In May, however, lawmakers took this concept a step further by passing “neutral packaging” Continue reading →

Product Development, Branding, Global, Packaging, Ethics, France, Smoking

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter A: Business Law

French Law Requires Supermarkets to Donate Unsold Food

April 29, 2016

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A few years ago, we took a look at the confusing nature of “sell by” dates printed on food packaging. Many often assume that these numbers show when a particular item will spoil and thus become inedible. On the whole, however, sell by dates indicate when food starts to become less flavorful, not dangerous to eat. As a result, each year thousands of people as well as supermarkets toss tons of otherwise edible food into the trash.

While changing the Continue reading →

Retail, Packaging, Global, France, Ethics, Sustainability, Food, Charity

Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter A: Business Law

French Law Forces Bosses to Respect Free Time

May 29, 2014

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For many working Americans, leaving the office in the early evening doesn’t necessarily mean your workday is done. Answering emails and phone calls can stretch one’s workday far past the standard five o’clock threshold. That is, unless you happen to be a consultant working in France. Under a new agreement between labor unions and corporate representatives, more than 250,000 French employees at consulting, computing and polling firms are required to “disconnect” from work once they clock out.