For years the home workout company Peloton promised customers that it provided more than just a stationary bicycle–it was a way of life. But while Peloton thrived during the height of the pandemic as people stayed indoors, the video below shows how this once promising brand collapsed due to falling demand and mismanagement.
Questions:
- What sort of customers did Peloton initially market its product to? How did this change over time?
- How did the pandemic benefit Peloton, and why did the company collapse after many businesses reopened?