Chapter 4: Ethics and Social Responsibility - McGraw-Hill Introduction to Business

The Bright Future for Cuba’s Skilled Workers

January 29, 2015

In mid-December 2014 President Obama shocked the world by announcing that the U.S. would reestablish a diplomatic relationship with Cuba. Reversing more than six decades of American foreign policy, the decision is expected to have an enormous impact on Cubans living both on the island and abroad. Diplomats are even discussing lifting the trade embargo that the U.S. imposed in the 1960s in response to Cuba’s hostile Communist regime.

Besides opening up channels for travel and trade, the easing of Continue reading →

Global, Training, Human Resources, Labor Relations, Regulation, Education, Cuba

Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 11: Human Resource Management

A Texas Plumber’s Terrible Truck Luck

January 23, 2015

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Jeff Oberholtzer, a plumber from Texas City, TX, thought he had seen the last of his old pickup truck when he sold it in October 2013. Unfortunately for him, the Ford F-250 he offloaded popped up more than a year later in a place he never would have expected. In mid-December 2014, a terrorist Twitter account from Syria posted a picture of two extremists firing a homemade anti-aircraft gun from the bed of a truck. While the picture normally would Continue reading →

Marketing, Global, Ethics, Branding, Product Distribution, Middle East

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

California’s Far-Reaching Chicken Legislation

January 19, 2015

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At the beginning of 2015 a new California law went into effect requiring chicken farmers to provide more living space for their hens. As of January 1, every egg sold in the state must have been laid by a bird with at least 116 square inches of room in its coop, an increase of 73 percent from the industry standard. Although the legislation is mandatory only for egg producers in California, chicken farmers across the country are quickly adapting to Continue reading →

Ethics, Food, Regulation, Product Distribution, California, Chicken

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 20: Money and Financial Institutions

How Silicon Valley Attracts the Best Talent

January 14, 2015

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For more than a decade Silicon Valley has been the go-to destination for ambitious young professionals looking to make a big name for themselves. After all, the Bay Area suburb is home to tech giants like Google, Apple and Facebook that offer huge starting salaries and even nicer perks. But there are plenty of opportunities for talented careerists beyond the Valley’s most notable names. Startups tend to attract many young coders and engineers as well, even though they don’t pay Continue reading →

Human Resources, Startups, Compensation, Benefits, Silicon Valley, Innovation, Management, Hiring

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 10: Motivation, Chapter 11: Human Resource Management, Bonus Chapter B: Technology and New Media

Medical Histories Turned into Marketing Data

December 16, 2014

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Americans have a tendency to over share information through social media, which can lead to some off-putting online revelations. However, there’s one group of people out there who doesn’t mind reading a detailed status update about your cold symptoms: advertisers. In today’s increasingly personalized marketing landscape, companies are desperate for data about their customers. Along with standard stats like age and income, consumers’ medical histories have now become tools for target marketing.

While data miners can’t legally access confidential medical Continue reading →

Marketing, Ethics, Data Mining, Health

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Bonus Chapter B: Technology and New Media

Home Depot’s Massive Security Slip Up

December 2, 2014

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With companies both large and small becoming increasingly dependent on technology, it’s important for these firms to make sure that their information is secure. But businesses need to do more than simply install anti-hacking software and hope their defenses hold. For instance, earlier this year Home Depot faced two small security breaches before getting hit with a company-wide hack that made national news. Following the minor incidents, security contractors urged executives to implement a few unused features in the anti-hacking Continue reading →

Security, Home Depot, Management, Ethics, Innovation

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 10: Motivation, Chapter 11: Human Resource Management, Bonus Chapter B: Technology and New Media

Capturing Value: Innovation’s Vital Second Step

November 13, 2014

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When it comes to innovation in business, creating a viable and valuable product is just the first step. After all, the arrival of the portable MP3 player made many companies stand up and take notice of this revolutionary device. One of those firms was Apple, who soon came to dominate the market with the iPod. Although the signature MP3 player was released later than its competitors, the product’s dependability and stylish design quickly allowed it to capture the bulk Continue reading →

Corporate Social Responsibility, Lifestraw, Product Development, Innovation, Ethics, Value

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Desperate Restaurants Focus on Food Gimmicks

November 2, 2014

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Although it’s been more than six years since the start of the Great Recession, many in the restaurant industry have failed to adjust to the “new normal” created by the downturn. In fact, visits to U.S. restaurants have fallen by a staggering 1.3 billion since 2008. As American eateries become desperate for business, many have turned to gimmicky menu items to drum up interest. From Taco Bell’s Waffle Taco to the $100 “Never Ending Pasta Pass” at Olive Garden, restaurants Continue reading →

Food, Product Development, Promotions, Taco Bell, IHOP, Marketing

Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

Texas Instruments’ Dated, Dependable Calculator

October 26, 2014

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With so many teenagers equipped with smartphones, it can be easy for older Americans to feel a little jealous of their younger counterparts. After all, cramming at the last minute before a big history exam is a lot easier if you can quickly double check facts on your iPhone. If the subject’s algebra or calculus, however, today’s high school kids have about the same technological edge as students did 10 years ago. That’s because the TI-84 Plus graphing calculator Continue reading →

Product Development, Branding, Education, Texas Instruments, Marketing

Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

Russia Shuts Down Moscow’s McDonald’s

October 15, 2014

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Russia’s aggression against Ukraine has been widely condemned by the international community. Besides strongly denouncing the nation’s actions, recent U.N. resolutions hit Vladimir Putin’s government with economic sanctions as well. The Kremlin responded to this punishment by banning the importation of food from the U.S., Canada, Australia, Norway and the European Union. Shortly after news of the ban broke, Russia also announced that it was closing down four McDonald’s locations in Moscow for “sanitary violations.”

For outsiders, the link Continue reading →

Global, Ethics, Food, McDonald’s, Russia, Regulation

Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Bonus Chapter A: Business Law