Videos - McGraw-Hill Introduction to Business

[VIDEO] Humans Need Not Apply

August 1, 2014

Recent technological advancements in automation could soon make many human workers obsolete, according to this rather bleak video. Due to the length and potentially overwhelming nature of this piece, we recommend showing just the first five minutes.

Questions:

What has been the true value of mechanical advancements for society?

What is the key message sent forth in this video?

From CGP Grey

Ethics, Human Resources, Innovation, Automation

Videos

[VIDEO] Etsy Artisans Reach Retailers

July 15, 2014

NickelsMcHughMcHugh

The online, indie-driven craft store Etsy is giving their users a chance to sell their wares wholesale to retail outlets.

https://nyti.ms/1jFBb61

Questions:

What are the major benefits of using Etsy to a firm like Worley’s Lighting?

Do entrepreneurs like Shelli Worley often turn their hobbies into businesses?

From The New York Times

Distribution, Innovation, Etsy, Social Media, Product Development, Retail

Videos

[VIDEO] How Net Neutrality Works

July 1, 2014

NickelsMcHughMcHugh

Net neutrality continues to be a hot topic for debate in Washington. Here’s a video explaining this complicated subject.

https://nyti.ms/1nRVU8i

Questions:

Should the Federal Communications Commission (FDC) continue a policy of net neutrality?

Does FCC Chairman Wheeler have a conflict of interest in this decision?

From The New York Times

Ethics, Innovation, Regulation, Security, Net Neutrality

Videos

[VIDEO] Pinball Machines for the 21st Century

May 15, 2014

NickelsMcHughMcHugh

This New Jersey pinball wizard is trying to modernize an old arcade favorite.

https://youtu.be/FnKKoaMNxw4

Questions:

What’s important characteristic about their customers must pinball machines manufacturers keep in mind?

Will pinball manufacturers like Jersey Jack be able to expand their market?

From CNN Money

Pinball, Marketing, Product Development, Entertainment, Innovation, Games

Videos

[VIDEO] Brazil’s Big Box Empire

April 14, 2014

NickelsMcHughMcHugh

This video takes a look at a bizarre Brazilian retail chain that takes the concept of American pride a little too far.

https://nyti.ms/1lAokVM

Questions:

What seems to be the inspiration for Havan stores in Brazil?

What risk is Havan taking in relying so much on American symbolism?

From The New York Times

Marketing, Global, Branding, Retail, Brazil

Videos

[VIDEO] Penciling in the Future

April 3, 2014

NickelsMcHughMcHugh

Take a look inside this stately German pencil factory, one of the oldest family-owned manufacturers in the world.

https://nyti.ms/1dOrJOc

Questions:

How is the German economy different from the U.S. economy?

Will the pencil go the way of the buggy whip and become obsolete?

From The New York Times

Operations Management, Entrepreneurship, Manufacturing, Germany, Management

Videos

[VIDEO] The Booming Business of Bilingual

March 14, 2014

NickelsMcHughMcHugh

This video documents the personal sacrifices one Texas woman had to make in order to get her bilingual school off the ground.

https://nyti.ms/1dpXt7s

Questions:

What key marketing basic did Adriana use to start her business?

What did Adriana do to help ensure her success in business?

From The New York Times

Marketing, Global, Entrepreneurship, Texas, Communication, Language

Videos

[VIDEO] Epic Fail: The Business Edition

January 1, 2014

NickelsMcHughMcHugh

This video takes a look at how BlackBerry went from the hottest smartphone on the market to a victim of its own success.

https://nyti.ms/1kRYQDu

Questions:

What’s the important lesson to be learned from this video?

What does it mean that Blackberry failure was due to “commitment escalation?”

From The New York Times

Blackberry, Marketing, Product Development, Distribution, Innovation

Videos

[VIDEO] Scalded by Coffee, Then the News Media

December 1, 2013

NickelsMcHughMcHugh

This video chronicles the famous saga of a woman who spilled McDonald’s coffee on herself and won a huge settlement, along with the ire of a nation.

https://nyti.ms/15WTRbJ

Questions:

Why did McDonald’s fight to not change the temperature of their coffee?

Why did the actual facts in this case never come to light?

From The New York Times

Marketing, Ethics, McDonald’s, Regulation, Legal

Videos