Black Friday - McGraw-Hill Introduction to Business

Black Friday Shoppers Spend Big Thanks to Deep Discounts

November 29, 2016

This past weekend the holiday shopping season kicked off with a bang as millions of Americans sought out Black Friday deals both in stores and online. While brick and mortar sales rose about 8 percent from last year, online outlets saw sales increase by 11 percent. According to the National Retail Federation (NRF), this spike in e-commerce can be credited to the more than 108 million consumers who shopped online over the weekend. Meanwhile, approximately 99 million people visited physical Continue reading →

Promotions, Retail, Pricing, Black Friday, E-commerce, Discounts

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Online Retail Sales Soar After Singles Day in China

November 17, 2016

NickelsMcHughMcHugh

While the holiday shopping season in the U.S. doesn’t officially kick off until next week, Chinese retailers are already counting their profits from the phenomenon known as Singles Day. Founded in the 1990s by a group of college students celebrating their bachelorhood, the November 11 holiday has since morphed into a nationwide shopping spree. This year the online retailer Alibaba brought in nearly $18 billion in sales, far more than what the entire American retail industry earns during Black Friday Continue reading →

Promotions, Retail, China, Black Friday, Singles Day, Alibaba, Global, Marketing

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

Black Friday Starts to Fizzle

January 18, 2016

NickelsMcHughMcHugh

For years the post-Thanksgiving shopping bonanza known as Black Friday commanded the attention of the nation. Even if people didn’t leave the comfort of their couches, they likely watched in awe as a procession of news reports detailed the long lines forming outside of stores and the chaos that ensued when they opened. But these once standard scenes of retail madness are becoming increasingly rare. Although Americans’ love affair with holiday shopping shows no sign of stopping, customers may have Continue reading →