Peloton - McGraw-Hill Introduction to Business

[VIDEO] How Peloton Spun Out

For years the home workout company Peloton promised customers that it provided more than just a stationary bicycle–it was a way of life. But while Peloton thrived during the height of the pandemic as people stayed indoors, the video below shows how this once promising brand collapsed due to falling demand and mismanagement.

Questions:

What sort of customers did Peloton initially market its product to? How did this change over time?
How did the pandemic benefit Peloton, and why Continue reading →

Music Publishers Sue Peloton for Copyright Infringement

April 4, 2019

NickelsMcHughMcHugh

Since launching a few years ago, the New York-based startup Peloton has grown into a $4 billion company by offering its high-end clientele a “private indoor cycling studio in your home.” For $2,000 plus a $39 monthly membership fee, customers receive a Peloton stationary bike equipped with a touchscreen that can stream more than 13,000 live and on-demand cycling classes. These workout sessions are often driven by upbeat songs from well-known artists to keep bikers peddling with enthusiasm.