Red Bull has grown into one of the world’s most powerful beverage brands thanks in no small part to its innovative approach to marketing. This video takes a close look at the Austrian company’s trailblazing sponsorship of extreme sports events and how the Red Bull brand is about a lot more than just selling energy drinks.
Questions:
- Why did Red Bull choose to sponsor extreme sports events rather than well-known leagues like the NFL or NBA?
- How did Red Bull’s higher price initially set it apart from the competition? Why is the company now lowering prices?