January 26, 2021

For more than 30 years, the Budweiser clydesdales have marched across millions of American television screens during the annual Super Bowl broadcast. This year, though, the horses will stay in the stable as Budweiser instead donates a portion of its marketing budget to a public service campaign. The Anheuser-Busch company has joined a $50 million effort by the Ad Council to combat misconceptions about Covid-19 vaccination. 

Other major brands like Coca-Cola, Audi, and Hyundai are also choosing not to Continue reading

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January 22, 2021

Even during the pandemic, the nation’s airports still manage to move tons of cargo across the country every day. This video takes a close look at how Dallas Fort Worth International Airport transports everything from live animals to human remains in this challenging, fast-paced environment. 

Questions:

  1. How has the pandemic changed transportation and cargo procedures at American Airlines?
  2. Do you think cargo-only flights will continue after the pandemic? Why or why not?
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January 21, 2021

At the start of the pandemic, fast food chains like Taco Bell suddenly had to close their dining rooms and serve all customers via drive-thrus. Many of these companies altered their menus to increase efficiency so that the lines of cars would move as quickly as possible. For instance, Taco Bell got rid of items like the Mexican Pizza and Nachos Supreme to reduce its packaging needs while also ditching all potato items so that it could keep its ingredients Continue reading

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January 19, 2021

The food service industry has been hit especially hard during the pandemic as restaurants and bars try to stay afloat with fewer customers. But while the struggles of the nation’s eateries have received a lot of attention, catering companies have suffered just as much behind the scenes. With restrictions in place that keep gatherings small, not many people need caterers to provide food for their weddings or office parties. As a result, catering companies across the country are laying off Continue reading

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January 14, 2021

At the start of the pandemic, auto companies anticipated a drop in car sales that indeed lasted throughout spring and summer of 2020. As a result, manufacturers cut back on orders of expensive items like microchips while demand remained low. By the end of the year, though, auto sales bounced back quicker than expected, which sent car companies scrambling for supplies. But try as they might, none of the major firms could seem to secure the microchips they needed for Continue reading

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January 12, 2021

According to the Labor Department, the U.S. economy lost 140,000 jobs in December 2020 as businesses across the country continue to struggle during the pandemic. While restaurants and bars have been hit especially hard since winter weather has shut down outdoor dining, states have also laid off thousands of teachers and other public workers. All told, 9.8 million fewer Americans are working now than at this time last year.

And as long as the pandemic persists, it will be difficult Continue reading

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January 5, 2021

More than one third of American households have a smart speaker like the Amazon Echo or Google Nest that can be activated by thousands of different voice commands. But in order to hear what we say, these devices also need to listen. This video looks at what big tech companies do with recorded smart speaker commands and how customers can opt out of sharing their data. 

Questions:

  1. Why does Amazon collect recordings of voice commands made by customers to Continue reading
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December 16, 2020

This video looks at how pharmaceutical companies like Pfizer and Moderna will distribute the Covid-19 vaccine in the coming months. 

Questions:

  1. Who will receive first priority for receiving the Covid-19 vaccine?
  2. What sort of logistical issues are pharmaceutical companies expected to face while distributing the vaccine?
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December 10, 2020

The e-commerce site Etsy was founded in 2005 as a place where crafty, independent creators could sell their wares online to consumers. In 2015 the company went public and greatly expanded its product offerings to include items from larger brands. The following years saw Etsy struggle with its brand identity as it cycled through different leadership and organizational structures. Then came 2020 and the coronavirus pandemic, which has caused countless businesses to struggle or outright close in the last few Continue reading

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December 3, 2020

Black Friday began years ago as a one-day event where retailers across the country slashed prices to attract holiday shoppers into stores. Then the deals began to stretch into the weekend, then into Thanksgiving itself, and finally this year holiday sales spilled online into more than a weeklong extravaganza. With many retailers either remaining closed for indoor customers or open at limited capacity, experts expect that e-commerce will drive sales for many companies this holiday season.

Although foot traffic at Continue reading

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