February 26, 2019

Since launching in late 2017 Fortnite has earned more than $2.4 billion, a staggering amount of revenue for a video game that is free for anyone to play. The battle royale title makes its money from virtual items like special outfits or victory dances that players can purchase from an in-game store. Given the breakout success of this business model, companies throughout the more than $100 billion video game industry have been scrambling to develop a credible Fortnite competitor.

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Since the release of Fortnite Battle Royale last summer, the video game has grown from a modest success into a global phenomenon with more than 40 million active players. At one point in March, 3.4 million people were playing Fortnite at the same time, making it by far the most popular video game currently on the market. The concept behind it is simple enough: 100 players parachute onto an island to fight until there’s only one person or team left Continue reading

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