If there’s one snack Americans love, it’s chips and dip. But more than a few snackers would be turned off if they found a big bowl of hummus next to their tortilla chips. That’s because 80 million people in the U.S. have no idea the popular Mediterranean chickpea dip even exists. Over the last few years the food company Sabra has been trying to change that fact by making hummus more accessible to American palettes. After all, with only 26 Continue reading
In the days before the Internet, consumers had two choices if they wanted more information about a product: either ask a friend or consult the item’s marketing. And since people in those days weren’t able to stay in constant communication with everyone they knew, most had to opt for the latter. Nowadays, though, consumers have no shortage of options available when they want to shop around. Studies commissioned by Google show that consumers consult an average of 10.4 sources before Continue reading
For many years, the famous phrase “location, location, location” served as one of the most unfailing maxims in the business lexicon. But as the digital age has broken down borders and streamlined commerce, the importance of physical locations has diminished. In fact, some intrepid entrepreneurs have given up permanent addresses entirely in order to cut down costs and increase mobility.
The types of business best suited for going off the physical grid are tech companies, service providers, media firms and Continue reading
When Kevin Hartford lost his consulting job in the mid-1990s, the knowledge and expertise he gained after years of hard work should have been enough to land him another job quickly. However, potential employers became hung up on one particular item not included on Hartford’s resume: his stutter. While his speech impediment had never been a problem at his previous job, Hartford says that it put off recruiters as he went on countless interviews. “I applied for job after Continue reading
Crowdfunding websites like Kickstarter and Indiegogo have allowed thousands to receive the capital they need to realize their entrepreneurial dreams. However, these sites tend to work out best for people whose ideas play to an Internet audience, such as artists or video game designers. That’s why U.S. lawmakers passed the Jumpstart Our Business Startups (JOBS) Act in 2012. The legislation is meant to make crowdfunding more accessible to small businesses that may not have much of a web presence. Continue reading
In the highly competitive world of Silicon Valley startups, entrepreneurs need more than just a great idea if they want to become the next Google. Since new tech companies require huge amounts of cash to get off the ground, many startups spend as much time fundraising as they do developing products. Fortunately for today’s tech entrepreneurs, attracting a first round of investment may becoming easier for some. Increasingly eager angel investors as well as crowdfunding services have allowed the number Continue reading
In an effort to boost local economies, states and cities nationwide are amending zoning laws to make it easier for entrepreneurs to set up shop at home. For years local governments either banned home businesses outright or riddled them with red tape, such as requiring potential owners to seek approval through public hearings. But over the past decade restrictions have eased, paving the way for home businesses ranging from food makers to music instructors.
Small businesses often drive economic recoveries, Continue reading
Over the past few decades farming towns across America have seen populations drop as more young people leave their rural homes behind in favor of big cities. However, urban living today doesn’t present as many opportunities as in the past. Not only do cities demand a higher cost of living, but also chances for career advancement can diminish given the large talent pool.
That’s the situation systems manager Wallace Harwood encountered at his job with an energy company in Lexington, Continue reading
Although the American economy is slowly recovering, the job market is not. Low and minimum wage work has driven much of the recovery while mid-level jobs that disappeared during the recession have failed to rematerialize. Confronted with this bleak “new normal,” many people in both the private and public sectors have called for an increase to the federal minimum wage. Advocates for change point to cases like that of Anthony Goytia, who must supplement his salary as a Wal-Mart clerk Continue reading
When people think about the average American college student, their minds often wander to images of fresh-faced teenagers hitting campus right out of high school on their parents’ dime. But in reality, only one-third of the nation’s more than 20 million students enrolled in two- and four-year universities fit that description.
Though it may not surprise seasoned professors, the idea of the “traditional” college student is becoming increasingly outdated. According to recent data collected by the U.S. Department of Education, Continue reading