Even though Rockstar wasn’t the first energy drink to hit the market, it didn’t take long for the brand to make a big impact in a crowded field. Consumers quickly responded to Rockstar’s affordable price and large serving size, which set the brand apart from more exclusive products like Red Bull. During its first six years, revenue at Rockstar soared as high as $405 million while it grew at an average annual rate of 103 percent.
By 2007, however, the Continue reading
With a consumer pool of more than one billion people, India has become the next big expansion destination for companies around the world. While some businesses are still working the bugs out of their strategies for the subcontinent, other operations have hit the ground running and quickly grabbed up market share. Domino’s, for instance, now sells more pizza in India than anywhere else besides the U.S. thanks to its savvy combination of local and Western tastes. On the other hand, Continue reading
As the world’s manufacturing superpower, China is home to thousands of factories producing millions of items each day. Keeping track of all that industrial output is far from easy, though. With little oversight to monitor them, some Chinese factories make knock-off or simply poor quality products, and then sell them to retailers as if they were up to standard.
While pirated items are mainly a headache for the company that gets ripped off, products made cheaply or without regard for Continue reading
From the first colonists to the heyday of Ellis Island, the U.S. has largely been built upon the backs of people who were not born here. But the economic impact of immigrants is more than just a matter of history. Even today, immigrants are the entrepreneurial engines that power the nation. From 1996 to 2011, the business startup rate for immigrants grew by more than 50 percent. In contrast, the number of companies started by U.S.-born citizens dropped by 10 Continue reading
In mid-December 2014 President Obama shocked the world by announcing that the U.S. would reestablish a diplomatic relationship with Cuba. Reversing more than six decades of American foreign policy, the decision is expected to have an enormous impact on Cubans living both on the island and abroad. Diplomats are even discussing lifting the trade embargo that the U.S. imposed in the 1960s in response to Cuba’s hostile Communist regime.
Besides opening up channels for travel and trade, the easing of Continue reading
Jeff Oberholtzer, a plumber from Texas City, TX, thought he had seen the last of his old pickup truck when he sold it in October 2013. Unfortunately for him, the Ford F-250 he offloaded popped up more than a year later in a place he never would have expected. In mid-December 2014, a terrorist Twitter account from Syria posted a picture of two extremists firing a homemade anti-aircraft gun from the bed of a truck. While the picture normally would Continue reading
At the beginning of 2015 a new California law went into effect requiring chicken farmers to provide more living space for their hens. As of January 1, every egg sold in the state must have been laid by a bird with at least 116 square inches of room in its coop, an increase of 73 percent from the industry standard. Although the legislation is mandatory only for egg producers in California, chicken farmers across the country are quickly adapting to Continue reading
For more than a decade Silicon Valley has been the go-to destination for ambitious young professionals looking to make a big name for themselves. After all, the Bay Area suburb is home to tech giants like Google, Apple and Facebook that offer huge starting salaries and even nicer perks. But there are plenty of opportunities for talented careerists beyond the Valley’s most notable names. Startups tend to attract many young coders and engineers as well, even though they don’t pay Continue reading
Americans have a tendency to over share information through social media, which can lead to some off-putting online revelations. However, there’s one group of people out there who doesn’t mind reading a detailed status update about your cold symptoms: advertisers. In today’s increasingly personalized marketing landscape, companies are desperate for data about their customers. Along with standard stats like age and income, consumers’ medical histories have now become tools for target marketing.
While data miners can’t legally access confidential medical Continue reading
With companies both large and small becoming increasingly dependent on technology, it’s important for these firms to make sure that their information is secure. But businesses need to do more than simply install anti-hacking software and hope their defenses hold. For instance, earlier this year Home Depot faced two small security breaches before getting hit with a company-wide hack that made national news. Following the minor incidents, security contractors urged executives to implement a few unused features in the anti-hacking Continue reading