As the immense popularity of Pokémon Go shows, brands that had their heyday in the 1990s can enjoy a second life with today’s nostalgia-obsessed consumers. This summer PepsiCo intends to test the limits of that commitment to the Clinton years by reviving its clear cola brand Crystal Pepsi. The beverage originally launched in 1992 on the back of a $40 million ad campaign that included a bizarre Super Bowl commercial. PepsiCo predicted that the colorless soda would grow into Continue reading
For years the post-Thanksgiving shopping bonanza known as Black Friday commanded the attention of the nation. Even if people didn’t leave the comfort of their couches, they likely watched in awe as a procession of news reports detailed the long lines forming outside of stores and the chaos that ensued when they opened. But these once standard scenes of retail madness are becoming increasingly rare. Although Americans’ love affair with holiday shopping shows no sign of stopping, customers may have Continue reading
Modern retailers stock so many items that consumers can usually buy whatever products they want whenever they want them. Still, a number of companies utilize limited-run sales and exclusive partnerships with brands in order to generate buzz about their business. Target is one of the biggest users of this strategy, teaming up with more than 150 companies in one-off joint ventures since 1999. The retailer’s latest gimmick sale brought them together with the clothing and lifestyle brand Lily Pulitzer, a Continue reading
On the surface, it might seem like bungee jumping and fine dining don’t have much in common. But at a company called Dinner in the Sky, elements of these two seemingly unrelated concepts are combined to create an incomparable dining experience.
The business began in 2007 when a European restaurant association hired marketer David Ghysels to put together a suspended aerial dinner for promotional purposes. Ghysels teamed up with bungee-jumping expert Stefan Kerkhofs to design an advanced high-wire table that Continue reading