Robotics - McGraw-Hill Introduction to Business

[VIDEO] Why Filming Fast Food Commercials Can Cost a Fortune

February 21, 2024

Fast food companies pour billions of dollars into marketing every year, and a big portion of those costs come from expensive video shoots for commercials. This video takes a detailed look at the extraordinary skill that goes into seemingly simple fast food ads, from hand-painting burger patties to moving items precisely with the help of robot technology.

Questions:

1. Why do fast food companies spend so much money to make their menu items appear realistic on camera?
2. How does Continue reading →

Robotics, Promotion, Food & Drink, Marketing, Product Development, Entrepreneurship, Advertising, Social Media, Automation

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] How Robots Made This Food Commercial Look Effortless

October 16, 2020

NickelsMcHughMcHugh

On the surface, food advertisements don’t seem to be overly complicated. As this detailed video shows, though, filming the average food commercial often requires scientific precision as well as robotic assistance.

Questions:

Why is it important for ad makers to stick closely to what their clients want to see in a commercial?
Do you think it is worth the expense for companies to use robots and other complicated and expensive filming techniques in their ads? Why or why not?

Promotions, Entertainment, Advertising, Marketing, Automation, Robotics, Food & Drink, Branding

Chapter 1: Taking Risks and Making Profits, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Videos

Moxi the Hospital Robot Helps Nurses with Regular Tasks

July 16, 2019

NickelsMcHughMcHugh

According to the Bureau of Labor Statistics, the number of jobs for nurses will grow by 15 percent between 2016 and 2026. With nurses in such high demand, hospitals around the country are on a near constant search for qualified professionals. Sometimes, though, there simply aren’t enough candidates available to meet demand. This can lead to hospital staffing shortages, which require nurses to work longer hours and perform more tasks.

That’s where a robot named Moxi comes in. Developed by Continue reading →

Innovation, Automation, Robotics, Motivation, Operations Management, Human Resources

Chapter 1: Taking Risks and Making Profits, Chapter 9: Production and Operations Management, Chapter 10: Motivation, Chapter 11: Human Resource Management, Bonus Chapter B: Technology and New Media

[VIDEO] What Picking Up an Apple Tells You About the Future of Robotics

April 6, 2018

NickelsMcHughMcHugh

Industrial robots were once so dangerous that factory employees could not work in the same room as them due to safety concerns. This video shows just how far technology has come since those early years, with today’s soft-handed robots able to pick up delicate items like fruit or plush toys.

Questions:

Why have items like apples traditionally been difficult for robots to handle? How does modern “soft-robotics” address this problem?
Do you think robots could eventually displace much of the Continue reading →

Product Distribution, Robotics, Operations Management, Innovation, Automation

Chapter 1: Taking Risks and Making Profits, Chapter 9: Production and Operations Management, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media, Videos

Fast Food Chains Slowly Adopt Automation

March 29, 2017

NickelsMcHughMcHugh

From factory floors to Wall Street financial firms, robotic labor is becoming an increasingly important part of production for many companies. And according to the head of Yum Brands, fast food could be the next industry to adopt automation on a wide scale. This week CEO Greg Creed said that robots could start replacing humans at Yum-owned chains like Pizza Hut and Taco Bell by the mid-2020s.

Other fast food companies have already begun to experiment with automation. Wendy’s, for Continue reading →

Automation, Operations Management, Production, Food, Robotics, Human Resources, Innovation, Fast food

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 11: Human Resource Management, Bonus Chapter B: Technology and New Media