Twitch - McGraw-Hill Introduction to Business

The Tricky Task of Monetizing Esports

February 24, 2023

This week, the esports talent agency GameSquare announced that it hired Tyler “Ninja” Blevins as its Chief Innovation Officer. A famous Fortnite streamer with more than 17 million followers on the platform Twitch, the company said Ninja will “curate disruptive strategies, pursue new business opportunities, and explore next-gen technologies to accelerate the [e-sports] industry’s growth within pop culture.” This will also give Ninja another source of revenue besides streaming, which he claims to earn $500,000 a month from while keeping Continue reading →

Streaming Superstar Ninja Moves to Microsoft’s Mixer

In 2018 users on the video streaming platform Twitch watched more than 505 billion minutes of live streams, up from 355 billion minutes the previous year. At some point many of those viewers likely tuned into Tyler “Ninja” Blevins, a streamer of the video game Fortnite who once boasted more than 14 million followers on Twitch. Along with earning ad revenue and subscription money from streaming, Ninja also made millions from lucrative endorsement deals with companies like Uber Eats and Continue reading →