Chapter 9: Production and Operations Management - McGraw-Hill Introduction to Business

[VIDEO] How the Pandemic Began a “Pop-Up” Restaurant Boom

August 29, 2024

The onset of the Covid-19 pandemic brought the restaurant industry to a standstill as countless kitchens closed and diners largely remained at home. But that didn’t stop some entrepreneurs from finding opportunities in this chaotic situation. The video below breaks down the boom of “pop-up” restaurants that flourished during the pandemic thanks to low overhead and mobile setups that met customers closer to where they lived.

Questions:

How did the pandemic change the restaurant industry?
What are some advantages Continue reading →

New Startup Markets Methane-Eating Microbes to Eco-Friendly Companies

August 21, 2024

NickelsMcHughMcHugh

For decades, many big businesses have tried to go green by reducing their carbon emissions. Companies like Amazon, Microsoft, and Nike have made “net-zero” pledges over the years that promise to remove as much carbon dioxide from the atmosphere as they put into it. While some firms try to go carbon-neutral by reducing their emissions directly, others pay for carbon removal projects — such as planting trees or building solar panels — to offset emissions.

But carbon dioxide isn’t the Continue reading →

Marketing, Operations Management, Ethics, Entrepreneurship, Product Development, Product Distribution, Agriculture, Food & Drink, Supply & Demand, Climate change, Carbon Emissions

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution

Microsoft Blames Delta’s Outdated Tech for Flight Cancellations

August 9, 2024

NickelsMcHughMcHugh

Last month, we wrote about the global technology meltdown that impacted more than 8.5 million computers and caused at least $10 billion in financial damage. Triggered by the cybersecurity company CrowdStrike, a faulty software update crashed Microsoft products around the world and in the process revealed how fragile our global technology infrastructure can be. Air transportation was one of the sectors affected most by the outage as airlines were unable to scan boarding passes or track crew members. Carriers canceled Continue reading →

Operations Management, Global, Ethics, Transportation, Travel, Legal, Product Distribution, Air Travel, Information Technology

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 15: Distribution, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media

[VIDEO] 7-Eleven Reshapes Its American Food Operations to Be More Japanese

August 7, 2024

NickelsMcHughMcHugh

For hungry American consumers, 7-Eleven isn’t the place to go if you’re looking for a variety of options. While the chain serves plenty of Slurpees, pizza, and hot dogs, that is about the limit of its domestic menu. But Japanese consumers have a different experience with 7-Eleven, which offers a wide assortment of fresh items ranging from tasty baked goods to rice balls and ramen. This video examines how 7-Eleven works in the Asian nation, and why the company wants Continue reading →

Marketing, Operations Management, Global, Retail, Japan, 7-Eleven, Food & Drink, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution

Southwest Airlines Ends Its Open Seating Policy

July 30, 2024

NickelsMcHughMcHugh

For more than 50 years, Southwest Airlines has stood out in the competitive world of air travel for a unique and equalizing perk: open seating. While other airlines required passengers to pick a seat in advance and pay more to upgrade, Southwest chose to do things differently. Instead of a seat assignment, passengers received a boarding position, lined up in order at the gate, and chose any available seat once on the plane. “It’s been a very egalitarian view of Continue reading →

Marketing, Operations Management, Global, Product Development, Branding, Transportation, Travel, Product Distribution, Supply & Demand, Southwest Airlines

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution

Fourth of July Cookouts Could Cost More this Year

July 2, 2024

NickelsMcHughMcHugh

In a few days, millions of Americans will ignite their grills and barbecue up a storm in a grand Independence Day tradition enjoyed from coast to coast. Thanks to inflation, though, this year’s celebrations may be pricier than in years past. While Fourth of July favorites like hot dogs and potato salad remain affordable, prices for items like ground beef, pork chops, and lemonade have risen dramatically.

According to the American Farm Bureau Federation (AFBF), an average cookout for 10 Continue reading →

Marketing, Operations Management, Pricing, Product Distribution, Agriculture, Holidays, Food & Drink, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution

How Rent the Runway Lost Over 90 Percent of Its Value

June 14, 2024

NickelsMcHughMcHugh

The fashion startup Rent the Runway seemed destined for long-term success when it launched as an industry-disrupting force in the late 2000s. As this video shows, though, not even a $1 billion IPO could save the company from established competitors and the impact of a global pandemic.

Questions:

How did the pandemic affect Rent the Runway’s business?
What advantages do established competitors like Urban Outfitters have over startups like Rent the Runway?

Marketing, Entrepreneurship, Product Development, Promotions, Product Distribution, E-commerce, Supply & Demand, Pandemic

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Spending on Scent: The Appeal of Costly Candles

June 12, 2024

NickelsMcHughMcHugh

Although some consumers are becoming wary of the rising cost of fast food, there’s one product that a growing number of people are willing to splash extra cash on: candles. Over the last year, Americans have spent $222 million on candles at upscale department stores and beauty retailers as well as online outlets. Sales of candles that cost more than $75 have increased by 25 percent, representing a small but expanding segment of the market. For instance, the singer Continue reading →

Marketing, Entrepreneurship, Product Development, Product Distribution, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

AAA Expects Record Amount of Memorial Day Travelers

May 22, 2024

NickelsMcHughMcHugh

Memorial Day represents the start of summertime for many Americans, who often use the long weekend to hit the road and go on a trip. According to AAA, that statement will ring especially true this year as a record number of travelers will trek across the country over the coming days. Between Thursday and Monday, an estimated 43.8 million people will travel at least 50 miles, marking a four percent increase over 2023. In fact, this weekend could equal the Continue reading →

Entertainment, Transportation, Travel, Product Distribution, Holidays, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 14: Product and Price, Chapter 15: Distribution

Getting Attention but Losing Brand Control with Viral Marketing

April 17, 2024

NickelsMcHughMcHugh

Earlier this year, we looked at how the century-old brand Stanley skyrocketed to viral fame after the company’s drink tumblers went viral on TikTok. Of course, Stanley cups are far from the only product to become a blockbuster thanks to the video sharing platform with more than 1 billion daily active users. For example, in 2018 the cleaning solution The Pink Stuff was a little known item with a bright look, fun name, and not much else going for it. Continue reading →

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media