When Uber launched in 2009, its founders didn’t expect to revolutionize the car service industry. The company initially targeted a more upscale clientele by charging steep fees for its on-demand rides. As Uber expanded, however, its growing revenue allowed them to drop prices and offer their services to a broader base of consumers. Now valued at more than $60 billion, Uber has become a powerful competitor to taxis throughout the country as well as an increasingly credible alternative to car Continue reading

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April 29, 2016

A few years ago, we took a look at the confusing nature of “sell by” dates printed on food packaging. Many often assume that these numbers show when a particular item will spoil and thus become inedible. On the whole, however, sell by dates indicate when food starts to become less flavorful, not dangerous to eat. As a result, each year thousands of people as well as supermarkets toss tons of otherwise edible food into the trash.

While changing the Continue reading

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April 28, 2016

The rising demand for locally sourced food has placed some major cities in an awkward position. While farm-to-table eating interests many consumers in major urban centers, their location away from rural areas can sometimes make it difficult to obtain the right ingredients. To fix this supply problem, in recent years enterprising farmers have been moving into cities to cultivate their crops in unconventional places. Gotham Greens, for instance, operates four rooftop greenhouses located throughout New York City, including one that Continue reading

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April 26, 2016

When a company rebrands a popular product, they usually alert the public to the upcoming changes through a widespread marketing campaign. For iconic food and drink brands, however, the process isn’t as straightforward. After all, every marketer remembers what happened when Coca-Cola launched its New Coke brand in the 1990s. Consumers reacted viciously to the soft drink’s revamped recipe, creating a rift with the public that took Coca-Cola years to repair.

Executives at Kraft took horror stories like these to Continue reading

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April 22, 2016

In recent years companies have been under increasing public pressure to ditch fossil fuels and switch to renewable energy sources like wind or solar power. Although this idea may be easy to accept from an ethical standpoint, the high costs associated with such a drastic change have sometimes prevented companies from taking action. This excuse isn’t as reliable as it used to be, however. In the past year renewable energy prices have fallen worldwide. As a result, more companies than Continue reading

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April 21, 2016

For many modern Americans, going to the movie theater just doesn’t hold the same appeal as in years past. After all, consumers can easily access thousands of films from the comfort of their couches. Those especially fortunate individuals enjoy their media on 70-inch, surround-sound enabled televisions, further undermining the attraction of the theater experience. With these factors in mind, last week the CEO of AMC Theaters said that the company was considering lifting its ban on texting during screenings. Internet Continue reading

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April 19, 2016

To go along with last week’s video about the debt versus the deficit, here’s another quick piece that sums up a complicated financial concept using striking visuals. In this video, The New York Times constructed a Rube Goldberg machine that illustrates the consequences of an interest rate hike by the Federal Reserve. In fact, the segment’s running time is so short that you might consider showing it twice just to get the point across (and Continue reading

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April 15, 2016

For years Americans have heard about the dangers of the national debt from TV talking heads as well as politicians on both sides of the aisle. But what exactly is the national debt, and how does it differ from the deficit? And just how frightening are these figures that top out in terms of billions and trillions of dollars? Along with defining “the debt” versus “the deficit,” this quick video also explains why GDP plays a major role in any Continue reading

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April 14, 2016

Last week’s revelations surrounding the Panama Papers scandal set off a firestorm of debate about offshore tax avoidance. Media outlets across the globe exposed the names of many high profile clients of the offending law firm Mossack Fonseca, including soccer superstar Lionel Messi and several heads of state. As many in the U.S. pointed out, however, the Panamanian firm’s roster of shell company-seeking clients had a noticeable lack of Americans. According to some experts, this is due to lenient incorporation Continue reading

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April 12, 2016

For decades some wealthy people and businesses have avoided paying taxes in their home countries by setting up “shell companies” in tropical locales like the Cayman Islands or the Bahamas. The lax tax rates of these nations allow individuals and organizations to quietly keep their money out of government coffers. In today’s digital age, however, it’s a lot harder to keep a secret than it used to be. Just ask the clients of the Panamanian law firm Mossack Fonseca, the Continue reading

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