AI - McGraw-Hill Introduction to Business

Fake Online Reviews Become More Common with AI

January 22, 2025

When online reviews first started in the late 1990s, shoppers used them to compare their purchases with each other instead of relying on the seller’s description or an expert recommendation. Directory sites like Yelp and Trustpilot grew their user bases by incentivizing contributors to leave authentic reviews for restaurants, doctors, and just about any public-facing business. But online reviews created a new problem: fake reviews. Businesses hired brokers to recruit people to write false reviews — either positive ones to Continue reading →

Product reviews, AI, Artificial Intelligence, Product Distribution, Social Media, Entrepreneurship, Ethics, Marketing

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Video Game Actors go on Strike against AI

August 27, 2024

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Just like movie studios, video game makers need actors and animators to bring their creations to life. While voice actors perform sound effects and dialogue, motion capture actors wear special suits with markers to record movements like walking, running, climbing, and fighting. Animators then link those sounds and images together to create an immersive and engaging environment for the player.

But all that’s starting to change with AI, which can use actors’ previous performances as digital reference points to generate Continue reading →

AI, Strikes, Video Games, Product Distribution, Entertainment, Product Development, Unions, Ethics, Motivation, Entrepreneurship

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 10: Motivation, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

[VIDEO] Why People Use AI More Often than They Realize

March 1, 2024

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While high-profile AI platforms like ChatGPT and Microsoft’s Image Creator may grab lots of headlines, millions of people already interact with AI on a regular basis in ways they may not expect. This video looks at how machine-learning techniques are built into everything from email to Spotify and why it’s important for consumers to stay aware of the growing ubiquity of AI in their everyday lives.

Questions:

1. Why do you think many consumers are unaware of the prominence of Continue reading →

Ethics, Global, Social Media, Product Development, Automation, Product Distribution, AI

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media