Asia - McGraw-Hill Introduction to Business

McDonald’s BTS Meal Causes Global Frenzy

June 15, 2021

In fall 2020 McDonald’s launched the Travis Scott meal, a branded partnership that significantly boosted sales at the fast food chain and earned more than $20 million for the rapper himself. The success of this promotion led to more collaborations with recording artists, including McDonald’s latest branded venture with the South Korean pop group BTS. According to observers, U.S. sales of the BTS meal are currently outpacing last year’s Travis Scott promotion, with restaurant visits up 12 percent from the Continue reading →

Asia, Coronavirus, Pandemic, Promotions, Marketing, Entertainment, Global, Music, Ethics, Product Distribution

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

Smartphones Sweep the Nation of Myanmar

This week we’ve taken a look at the effect mobile technology has had on Chinese businesses, both for better and worse. Of course, China is far from the only Asian nation to undergo drastic changes thanks to the rise of smartphones. From India to Indonesia, mobile technology has altered the ways that both consumers and businesspeople go about their lives. Still, perhaps no other place on the continent has been as fundamentally changed by smartphones as the country of Continue reading →