The “Happiest Place on Earth” may also be one of the priciest: last year Walt Disney increased the cost of a one-day pass for its Magic Kingdom theme park to $99. The $4 uptick came just eight months after Disney’s previous price hike, but customers don’t appear to mind. In 2013 theme park income rose by 17 percent to $2.2 billion as crowds continued to pack the company’s $14.1 billion entertainment empire.
It’s possible that the lofty costs required Continue reading
When it comes to entertainment, kids today have more options than ever before. Increasingly, though, they’ll opt to play a game on a mobile device like a smartphone or iPad. This is bad news for toy makers, who have watched a large amount of their market share shift to gadgets. Except for Lego, that is. The Danish stackable bricks brand reached a low point in 2003 after experimenting with the design of some of its products. Since then, Lego’s focus Continue reading
The nation’s first impression of the IBM supercomputer Watson came from the machine’s unprecedented appearance on Jeopardy. Over the course of a week, Watson handily defeated the best champions in the quiz show’s history thanks to its massive memory bank of facts. But it’s not just the supercomputer’s super-sized hard drive that sets it apart from other machines. Watson could compete on Jeopardy autonomously thanks to its ability to answer questions posed in natural language.
It’s this feature Continue reading
When it comes to pulling off a corporate comeback, there’s nobody quite like Netflix CEO Reed Hastings. He’s had to fend off detractors at every juncture, beginning with those who denied his company’s ability to compete with the traditional video store. After almost singlehandedly ending that era of home video distribution, Hastings nearly lost it after he split Netflix’s streaming and DVD delivery services in two. The schism cost the company millions of subscribers and sent stock tumbling from $298 Continue reading
Ever since The Colgate Comedy Hour premiered in the 1950s, companies have been happy to stamp their names across a variety of entertainment ventures. For some modern companies, though, simply being the sponsor of an event no longer has the same appeal. After all, nearly every form of mass entertainment features a sponsor of some type. Whether it’s TV, concerts or sporting events, consumers are constantly bombarded with the names of corporate benefactors, making it difficult for some brands to Continue reading