A couple of weeks ago, we looked at the hyperscale data centers that Facebook relies on to handle its userbase of more than 2 billion accounts. With so much information swirling around these enormous structures, it’s easy to assume that any data you provide to the social network will fade away in an ever-increasing crowd. But not only can Facebook access much of the data it collects, the company also routinely shares this information with scholars and researchers. Users consent Continue reading
With a userbase of more than 2 billion people, Facebook drives an astonishing amount of Internet traffic every day. So how exactly does the social network manage to succeed without collapsing under the weight of all that data? Like other tech giants, Facebook depends on enormous data centers packed with computer servers to keep the constant stream of information flowing. In fact, these “hyperscale” structures are just as important to the tech industry as factories or mines are to manufacturers. Continue reading
For Facebook’s more than 2 billion users, the News Feed serves as a gateway to what’s going on in their world. People can spend hours scrolling through the photos and videos that pop into their feeds from friends and media companies they follow. In fact, for years Facebook ensured that content posted by brands received prominent placement in the News Feeds of its users. At one point the company even developed a partnership program that allowed media firms to take Continue reading
For years tech giants like Facebook and Google have tried to set up shop in China only to see their efforts blocked by the country’s restrictive government. In place of these global brands, domestic companies like the search engine Baidu and the social network Weibo have flourished among China’s enormous Internet community. And in an ironic twist, this growing tech sector owes much of its success to the structure and culture of Silicon Valley’s biggest names.
Many Chinese companies are Continue reading
In the years since the economic crisis of 2008, wealth inequality has been an increasingly alarming problem both for scholars and regular people. Last year, the development charity Oxfam estimated that 62 billionaires owned just as much wealth as the poorest 50 percent of the globe. This month, however, the agency had worse news: a group of just eight men are worth a combined $426 billion, equivalent to the wealth held by 3.6 billion people.
Along with foreign billionaires like Continue reading
In 2014 more than three hundred million Indians were regular users of the Internet, representing nearly a quarter of the country. With that number expected to double by 2020, India is the fastest growing online market outside of China. However, there’s a crucial difference in the way these two Asian nations use the Web. While China’s government prohibits foreign digital services like Facebook from setting up shop, India welcomes them.
At least that’s the way it works in theory. After Continue reading
Over the years, thousands of brands have established pages on Facebook in order to reach the social network’s hundreds of millions of users. Although companies can purchase banner ads or sponsor certain posts, many prefer to use the service’s free features to reach consumers organically. But as Facebook becomes stuffed with content, fewer and fewer posts pop up in a user’s feed. In October 2013, just 12 percent of a page’s content reached people who had “liked” that page. By Continue reading