April 22, 2016

In recent years companies have been under increasing public pressure to ditch fossil fuels and switch to renewable energy sources like wind or solar power. Although this idea may be easy to accept from an ethical standpoint, the high costs associated with such a drastic change have sometimes prevented companies from taking action. This excuse isn’t as reliable as it used to be, however. In the past year renewable energy prices have fallen worldwide. As a result, more companies than Continue reading

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April 21, 2016

For many modern Americans, going to the movie theater just doesn’t hold the same appeal as in years past. After all, consumers can easily access thousands of films from the comfort of their couches. Those especially fortunate individuals enjoy their media on 70-inch, surround-sound enabled televisions, further undermining the attraction of the theater experience. With these factors in mind, last week the CEO of AMC Theaters said that the company was considering lifting its ban on texting during screenings. Internet Continue reading

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January 20, 2016

Last year we featured a post about the unfortunate case of Texas plumber Mark Oberholtzer. In need of a better truck for his business, he took his old Ford F-250 to a local dealership and traded it in for a newer model. The plumber didn’t give the transaction a second thought until about a year later when the complaints started rolling in. Due to the extraordinarily complicated nature of the global auto resale market, Oberholtzer’s truck somehow ended up in Continue reading

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March 14, 2014

This video documents the personal sacrifices one Texas woman had to make in order to get her bilingual school off the ground.

 

http://nyti.ms/1dpXt7s

 Questions:

  1. What key marketing basic did Adriana use to start her business?
  1. What did Adriana do to help ensure her success in business?

From The New York Times

 

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March 25, 2013

 

foamSome products in our society become so commonplace that it can be difficult to remember a time when they weren’t around. The oversized foam finger proudly waved at sporting events across the nation certainly fits that description. But the world had to wait until 1977 for this iconic product’s first iteration. A Texas woodshop teacher named Geral Fauss cut the first big digit out of poster board in anticipation of his high school’s upcoming football game against a heated Continue reading

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