Stroll by the tennis courts in your local park on a sunny day and you’re bound to see plenty of people swinging racquets, but some of them won’t be playing tennis. They’re taking part in the nation’s fastest growing sport: pickleball, a paddle game where players hit a hollow plastic ball back and forth over a net. Unlike tennis, pickleball requires little prior skill or innate athletic ability to enjoy, allowing it to amass an enormous following in a short Continue reading
Last week, wildfires on the Hawaiian island of Maui caused unprecedented destruction, killing 106 people and leveling thousands of buildings. The worst damage occurred in the resort town of Lahaina, which will cost billions of dollars and several years to rebuild. Like many other Hawaiian communities, Lahaina relies heavily on the tourism industry, drawing 2 million visitors annually. Of course, thousands of tourists and residents have evacuated the town and the western side of Maui in recent weeks as dry Continue reading
When Charles Rao first opened a New York City tavern in 1896, there’s no way he could have known his small business would eventually grow into a multi-billion dollar brand. After his family converted the bar into an Italian restaurant, however, Rao’s fame steadily grew throughout the 20th century. In fact, the eatery got so busy during the 1970s that longtime regulars were awarded “table rights” that turned into treasured family heirlooms. For everybody else, though, it became nearly impossible Continue reading
The YouTube star Jimmy Donaldson, better known as MrBeast, is the video-sharing platform’s most popular creator, boasting more than 172 million subscribers and counting. Donaldson has parlayed his massive success on YouTube into numerous other businesses, including food brands like the snack line Feastables and MrBeast Burger. He co-founded the latter in 2020 after partnering with Virtual Dining Concepts, a company that specializes in serving food through “ghost kitchens.” These ventures take up residence in the kitchens of established restaurants Continue reading
Last weekend, the highly anticipated summer movie Barbie opened in theaters to rave reviews and huge ticket sales, earning $162 million in just a few days. Of course, Barbie wasn’t the only film to make a splash at the box office: the 3-hour long drama Oppenheimer also enjoyed a big weekend with domestic receipts totaling $82.5 million. The success of these two films follows months of viral marketing that made light of the stark differences between sunny and bright Barbie Continue reading
Making a $7.95 bottle of soap for Bath & Body Works (BBW) once took three months to accomplish. Parts traveled more than 13,000 miles across multiple countries to end up at the company’s Ohio distribution center, a difficult journey that the beauty brand sought to change in 2008. Years of working with local officials and skeptical suppliers resulted in BBW’s “beauty park” located outside of Columbus, an industrial campus that handles nearly every aspect of production. Featuring 10 manufacturers with Continue reading