Chapter 2: Economics - McGraw-Hill Introduction to Business

Unimpressive Instacart Debut Decreases Confidence in IPOs

September 22, 2023

For years, going public on the New York Stock Exchange or Nasdaq was the culmination of a longtime dream for many companies. After all, initial public offerings (IPOs) gave stakeholders a good chance to get rich quick while also bringing in new capital to expand their businesses even further. Unfortunately, this has not been the case for the last 18 months as rising inflation and growing economic uncertainty has created a poor environment for IPOs. In recent weeks, though, several Continue reading →

Regulation, Global, Interest Rates, Ethics, IPO, Inflation, Stock Exchange, Instacart

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 5: Forms of Business Ownership, Chapter 19: Securities Markets, Chapter 20: Money and Financial Institutions, Bonus Chapter A: Business Law

[VIDEO] Why Sweetgreen Struggles to Earn a Profit

September 20, 2023

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The fast-casual dining chain Sweetgreen has developed a nationwide following of fans by selling fresh salads that start at $15 apiece. Although the company certainly charges a hefty amount for one of its signature bowls, Sweetgreen still struggles to make a profit due to high labor costs and expensive ingredients. This video examines the chain’s money troubles while also looking at its plans for profitability, including automation and expanding outside of major cities.

Questions:

What are some reasons why Sweetgreen Continue reading →

Product Returns Drive a Multi-Billion Dollar Resale Industry

August 30, 2023

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America’s biggest retailers have often embraced product returns as a key aspect of their business, starting with J.C. Penney and his namesake company in the early 20th century. Allowing customers to return any product with no questions asked, other big companies like Walmart and Amazon would go on to follow his example in the years to come. “It’s a hallmark of successful American retail,” said Dale Rogers, business professor at Arizona State University. “If you make it easy to shop, Continue reading →

[VIDEO] Inside American Trucking’s Largest Bankruptcy

August 18, 2023

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The trucking company Yellow filed for bankruptcy in July after struggling for years with mounting debts and slim profit margins. The video below looks at how this low-cost carrier butted heads with unions while also failing to integrate acquisitions into its existing business, leading to the collapse of this century-old company.

Questions:

What are some factors that led Yellow to declare bankruptcy last month?
Why is it difficult for low-cost carriers like Yellow to operate in the competitive trucking industry?

Product Development, Transportation, Product Distribution, Bankruptcy, Operations Management, Unions, Labor Relations

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 10: Motivation, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter A: Business Law, Videos

Wildfires Cause Multibillion Dollar Destruction in Maui

August 16, 2023

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Last week, wildfires on the Hawaiian island of Maui caused unprecedented destruction, killing 106 people and leveling thousands of buildings. The worst damage occurred in the resort town of Lahaina, which will cost billions of dollars and several years to rebuild. Like many other Hawaiian communities, Lahaina relies heavily on the tourism industry, drawing 2 million visitors annually. Of course, thousands of tourists and residents have evacuated the town and the western side of Maui in recent weeks as dry Continue reading →

Economics, Operations Management, Tourism, Ethics, Regulation, Entrepreneurship, Product Distribution, Hawaii, Natural Disasters

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 15: Distribution, Bonus Chapter A: Business Law, Bonus Chapter C: Managing Risk

[VIDEO] How McDonald’s Crafts Its Country-Exclusive Menus

August 11, 2023

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More than 60 percent of McDonald’s sales come from outside the U.S., making foreign markets just as important to Mickey D’s bottom line as its domestic operations. This video looks at how the fast food giant develops items for its global customers, who often enjoy flavors that can’t be found under the Golden Arches anywhere else in the world.

Questions:

Why does McDonald’s develop menu items for specific global markets?
How does “transplanting flavors” from one market to another Continue reading →

Product Distribution, Food & Drink, Product Development, Promotions, Marketing, Fast food, Global, McDonald’s

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Videos

Campbell Soup Spends $2.7 Billion on Pasta Sauce

August 9, 2023

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When Charles Rao first opened a New York City tavern in 1896, there’s no way he could have known his small business would eventually grow into a multi-billion dollar brand. After his family converted the bar into an Italian restaurant, however, Rao’s fame steadily grew throughout the 20th century. In fact, the eatery got so busy during the 1970s that longtime regulars were awarded “table rights” that turned into treasured family heirlooms. For everybody else, though, it became nearly impossible Continue reading →

Product Development, Marketing, Branding, Global, Product Distribution, Entrepreneurship, Food & Drink, Supply & Demand, Campbell Soup

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

[VIDEO] Why Primark Is Thriving As Other Retailers Struggle

August 2, 2023

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Experts estimate that as many as 80,000 American retail stores will close over the next five years as companies like Forever 21, JCPenney, and Neiman Marcus struggle to stay afloat. That’s not the case for the British retailer Primark, however, which has 18 locations in the U.S. with plans for a lot more to come. This video looks at how the company became a multibillion dollar brand in Europe by sticking to brick-and-mortar stores stocked with high quality items at Continue reading →

Domestic Production Sets Bath & Body Works Apart

July 26, 2023

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Making a $7.95 bottle of soap for Bath & Body Works (BBW) once took three months to accomplish. Parts traveled more than 13,000 miles across multiple countries to end up at the company’s Ohio distribution center, a difficult journey that the beauty brand sought to change in 2008. Years of working with local officials and skeptical suppliers resulted in BBW’s “beauty park” located outside of Columbus, an industrial campus that handles nearly every aspect of production. Featuring 10 manufacturers with Continue reading →

Management, Operations Management, Product Development, Global, Supply chains, Manufacturing, Product Distribution, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 7: Management & Leadership, Chapter 9: Production and Operations Management, Chapter 11: Human Resource Management, Chapter 14: Product and Price, Chapter 15: Distribution

[VIDEO] How Economists Use Working Hours as a Recession Indicator

July 21, 2023

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American companies have been hiring lots of new employees this year, making economists hopeful that the country will not experience a recession anytime soon. Still, other experts claim that increased hiring is not as reliable of an economic indicator as some think. The video below explains how total working hours can provide a more detailed picture of the country’s economic health and why fears of an incoming recession could be justified.

Questions:

How do economists use “hours worked” as Continue reading →

Economics, Operations Management, Human Resources, Labor Relations, Recession, Compensation

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 10: Motivation, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Videos