In Singapore, few desserts are more beloved than pandan chiffon cake. Soft, fluffy, and bright green, the cake gets its flavor from pandan, a tropical plant sometimes called “Asian vanilla.” For decades, this cake has been a common sight in Southeast Asian homes and bakeries. Now it’s catching on globally, driven by both nostalgia and curiosity. In the U.S. and Europe, pandan is showing up in ice creams, lattes, and pastries, appealing to young consumers looking for new flavors rooted Continue reading
When Rayne Heath, a tech worker in Ohio, started shopping for a stroller, she planned to wait until after her baby shower. But after hearing about new tariffs on Chinese imports, she rushed to buy a $1,200 Nuna stroller before the price jumped by nearly $200. Heath’s story is increasingly common among expectant parents. Essential baby gear like strollers, car seats, and cribs—already costly—are becoming even more expensive due to new tariffs as high as 145% on products from China. Continue reading
Once considered to be products exclusively made for children, plush toy brands like Jellycat, Build-A-Bear, and Squishmallows are now seeing significant sales from millennial and Gen Z buyers. In 2024, more than 20 percent of all plush toy sales were made by adults purchasing for themselves. Post-pandemic stress, economic uncertainty, and the rise of self-care culture have all contributed to this shift. Plush toys are no longer framed as childish; instead, many see them as tools for comfort, emotional regulation, Continue reading
Hand sanitizer is one of the products that saw a dramatic spike in consumer demand during the pandemic, with sales peaking at $52 million each week in July 2020. The increased demand should have led to big business for Andrea Lisbona, who moved to the U.S. in 2018 to launch her hand sanitizer brand called Touchland. But the pandemic also upended the global supply chain, which meant she could not get the packaging and materials she needed to ship her Continue reading
Meat sticks have come a long way since the invention of the Slim Jim in 1929. Sales of the savory snack topped $3 billion in 2024, a jump of 10 percent compared to the previous year. More than 40 million households buy them annually, making meat sticks the fastest-growing category in snacks. These days, meat sticks come in all sorts of styles: short or long, fat or slim, snappy or soft. They’re made with bold flavors like jalapeno, taco, teriyaki, Continue reading
Although online shopping has been the norm for decades, oftentimes consumers still want to visit a physical store. Whether it’s trying on different sizes, comparing colors and styles, or simply browsing, there are some shopping activities that people prefer to do in person. When the pandemic upended supply chains, retailers responded by cutting back on the amount of inventory that went out to individual stores. Instead, they centralized inventory at distribution centers to make it easier and cheaper to respond Continue reading
When online reviews first started in the late 1990s, shoppers used them to compare their purchases with each other instead of relying on the seller’s description or an expert recommendation. Directory sites like Yelp and Trustpilot grew their user bases by incentivizing contributors to leave authentic reviews for restaurants, doctors, and just about any public-facing business. But online reviews created a new problem: fake reviews. Businesses hired brokers to recruit people to write false reviews — either positive ones to Continue reading