August 12, 2016

Mobile games like Pokemon Go and Clash of Clans have become revenue-generating machines despite being free to download in any app store. So how do these games manage to make money without a set price point? This fascinating video from Vox provides the answer by taking a close look at the optional purchases that drive profits for these apps.

 

Questions:

  1. Is it ethical for freemium gamemakers to earn the bulk of their money from Continue reading
Continue reading...

July 26, 2016

As anybody with a social media presence knows well, Pokémon Go’s massive popularity has only grown since it landed in American app stores earlier this month. On July 22 the augmented reality game launched in Asia, racking up ten million downloads in Japan on a single day. Still, not everything about the app’s Asian expansion was ideal: Pokémon Go remains banned in China, by far the region’s most lucrative market.

And that’s not the only bad news currently confronting the Continue reading

Continue reading...

July 14, 2016

Since Pokémon Go’s launch last week, the mobile app has rapidly grown into a phenomenon with millions of wannabe Pokémasters around the world. In this “augmented reality” game, players literally roam streets, parks and landmarks on a search for the famed “pocket monsters” of the Japanese franchise. When one of these creatures appears on a user’s smartphone screen, they can then capture it to add to their collection. The ultimate goal for players is to abide by Pokémon’s longstanding slogan, Continue reading

Continue reading...