September 18, 2018

When someone is looking to buy a new piece of furniture, it can be a struggle to find the right item to fit their personal taste as well as their floor plan. After all, just because something looks good in the showroom doesn’t necessarily mean it will fit in their living room. That’s why a number of home goods companies are integrating augmented reality into their online stores. Using a smartphone camera, the technology allows customers to visualize how a Continue reading

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September 13, 2018

While songwriters and filmmakers can protect their intellectual property through copyrights, many fashion designers can’t do the same when it comes to their creations. The video below shows why legislators consider clothing to be different from other forms of art and how that affects designers, especially those at the high-end of the market.

Questions:

  1. Why have legislators been reluctant to grant clothing designs the same protection as movies or songs?
  2. Do you think fashion designers should be able to copyright Continue reading
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September 7, 2018

Last night, the NFL kicked off its new season with a battle of the birds as the Atlanta Falcons fell to the Philadelphia Eagles. But while Atlanta couldn’t earn a victory on the field, the franchise is certainly a winner in the eyes of many budget-minded fans. That’s because in 2017 the Falcons announced it would make some big changes to concession prices after the grand opening of the Mercedes-Benz Stadium. Rather than follow the industry’s lead and overcharge customers Continue reading

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September 4, 2018

A couple of months ago, we took a look at Starbucks’ plan to eliminate its use of plastic straws by 2020. While the coffee chain remains the most high-profile business to ban straws, several cities throughout the country have joined the effort by passing legislation regulating their use. For instance, last month San Francisco passed an ordinance that prohibits restaurants from distributing any single-use plastic utensils or accessories. The cities of Seattle, Malibu, and Vancouver have recently put similar laws Continue reading

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August 28, 2018

A few years ago, many tech industry analysts predicted that the Amazon Echo would soon dominate the growing smart speaker market. After all, the voice-activated device accounted for more than 75 percent of market share as the company moved “tens of millions” of Echo products in 2017 alone. Consumers were also becoming more familiar with Alexa, the virtual assistant designed to answer questions and perform simple tasks like turning the lights on and off. Given these factors plus Amazon’s ever Continue reading

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August 23, 2018

For more than a century, Coca-Cola’s immense branding power has centered on its signature soft drink. But with many of today’s consumers switching from sugary sodas to healthier options, the company can no longer rely on its namesake beverage like it once did. So in order to keep up with changing tastes, last year Coca-Cola launched more than 500 new drink brands across the globe. “There are products out there in the world that perhaps we wouldn’t have tried a Continue reading

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August 17, 2018

If you’ve ever wondered whether it’s safe to eat eggs that have gone past their “sell-by date,” you are certainly not alone. This video looks at the confusing dates that companies place on food packaging and how they encourage consumers to throw out items that are still edible.

Questions:

  1. Why do companies place sell-by dates on food packaging?
  2. What can companies do to make food date labels more straightforward for consumers?
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August 14, 2018

In June, the German pharmaceutical giant Bayer paid $63 billion to acquire Monsanto, one of the biggest names in agricultural technology. The idea behind the deal was to merge Bayer’s pesticide business with Monsanto’s dominance in genetically modified crops to create the world’s largest seed and agrochemical company. Along with these valuable assets, however, Bayer also acquired a lot of legal baggage. Over the years, Monsanto has faced thousands of lawsuits from consumer and environmental advocates who claim that the Continue reading

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August 10, 2018

Over the last few years, many Americans have started to cut sugary drinks like soda out of their diets for health reasons. So instead of reaching for a Coke, these calorie-conscious consumers will opt for alternatives like bottled water or ginger ale. According to a recent lawsuit filed in New York, however, the latter isn’t that much better than soda if you’re drinking Canada Dry. Despite advertising on the label that it is “made with real ginger,” plaintiff Julie Fletcher Continue reading

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August 9, 2018

Last year, Apple sold more than 280 million iPhones, iPads, and Mac computers to customers around the world. And judging by the tech giant’s ever climbing stock price, the sales tally for 2018 appears to be going strong as well. In fact, last week the price of an Apple share climbed above $207. Besides being good news for investors, reaching this milestone meant that Apple became the first publicly traded company to achieve a market capitalization above $1 trillion.

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