September 3, 2019

In the days before e-commerce, department stores like Macy’s and J.C. Penney were the ultimate shopping destinations for millions of consumers. But with Amazon now dominating much of the retail world, these companies can no longer attract the same crowds as they did in their glory days. While Macy’s recently fell far short of its second quarter sales estimates, J. C. Penney has lost a total of $101 million so far in 2019. 

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August 30, 2019

For decades Lacroix sparkling water sat on the bottom shelves of countless grocery stores next to high class competitors like Perrier and S.Pellegrino. Too niche for regular consumers and too cheap for mineral water drinkers, LaCroix struggled for relevance until a company called National Beverage acquired it in the 1990s. Along with developing new flavors and adding more carbonation, the company also redesigned LaCroix’s cans and increased distribution around the country. By the mid-2000s many consumers began to turn away Continue reading

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August 29, 2019

On August 12, Popeyes announced that it was adding a new chicken sandwich to menus across the nation. The first of its kind at the fast food chain, Popeyes said this was its biggest product launch in more than 30 years. The sandwich soon became a hot topic on social media and grabbed the attention of more than just hungry customers. In the days following the launch, Chick-fil-A started a social media feud with Popeyes over which chain had the Continue reading

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August 27, 2019

Today’s top sneaker brands like Nike and Adidas are constantly releasing new designs in limited supplies. As a result, many “sneakerheads” often miss out on the latest styles while they’re available at retailers. That’s where resale sites like StockX come in. Unlike eBay, StockX doesn’t rely on straightforward auctions to move its merchandise. Instead, the company treats sneakers like tradable commodities that can quickly gain and lose value. For example, a pair of Nike’s Jordans could debut on StockX at Continue reading

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August 23, 2019

Last Wednesday, the stock market tanked after the yield curve for the bond market became inverted, meaning that interest rates on short-term bonds grew higher than those paid on long-term bonds. The video below takes a look at this complicated concept and explains why the “inverted yield curve” can be a warning sign of a recession. 

Questions:

  1. What is the difference between short-term and long-term bonds? 
  2. Why do investors consider the inverted yield curve to be a potential sign of a recession?
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August 22, 2019

With more than 1 billion photo-obsessed users, Instagram has become a trusted destination for marketers looking to get their products noticed. According to a recent study, though, people on the picture-sharing platform don’t trust ads that look like “ads.” Instead, they prefer promotional spots that seem like something that their friends would post. For instance, a brand like L’Oreal would likely get more attention with a selfie of an influencer applying makeup rather than a  glamorous, magazine-like ad.

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August 20, 2019

In 2018 users on the video streaming platform Twitch watched more than 505 billion minutes of live streams, up from 355 billion minutes the previous year. At some point many of those viewers likely tuned into Tyler “Ninja” Blevins, a streamer of the video game Fortnite who once boasted more than 14 million followers on Twitch. Along with earning ad revenue and subscription money from streaming, Ninja also made millions from lucrative endorsement deals with companies like Uber Eats and Continue reading

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August 16, 2019

Last year, we looked at how General Electric lost its spot on the Dow Jones Industrial Average after more than a century on the index. At the time, experts blamed the legendary company’s decline on the collapse of its financial services division along with a number of failed investments. According to a recent report from a well-known whistleblower, however, the recent troubles at GE are far worse than the company previously claimed. In a report released yesterday, forensic accountant Harry Continue reading

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August 15, 2019

In 2017 Ricky Lopez opened a Top Round franchise in San Francisco’s Mission District. With all sorts of well-established competition in the area already, the chef and entrepreneur says that his roast beef business lost tens of thousands of dollars in its first eight months. Then last year a representative from Uber Eats informed Lopez that his area had a high demand for burgers and ice cream that was going unmet. To take advantage of this opportunity, the food delivery Continue reading

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August 13, 2019

Over the past five years, consumers have sent more than 1.3 million complaints to the Federal Trade Commission (FTC) about scammers posing as government representatives. Whether they’re pretending to be from the IRS or a local police department, fraudsters like these have cost Americans more than $450 million since 2014. In fact, this year alone the FTC has received more than 200,000 complaints about calls from people claiming to be from agencies like the Social Security Administration. 

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