April 15, 2022

As businesses across the globe contend with rising inflation, many companies are cutting costs by reducing the size of consumer goods and hoping buyers don’t notice. This video looks at this growing trend of “shrinkflation” and the risks that companies take when they downsize snacks. 

Questions:

  1. Why are many companies responding to rising costs with “shrinkflation?” 
  2. What risks do companies take when they alter the packaging or size of consumer goods like snacks?
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April 12, 2022

According to the Bureau of Labor Statistics, in March 2022 consumer prices rose by 8.5 percent compared to the same period last year, amounting to the largest increase since 1981. Not only must businesses contend with pandemic-related supply chain issues that have persisted for well over a year, but also Russia’s invasion of Ukraine has led to spiking fuel and food costs. As a result, inflation continues to rise alongside prices for essential goods like housing, groceries, and gasoline. Continue reading

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April 8, 2022

The e-commerce giant Amazon is the second largest private employer in the U.S., with more than 1 million employees working in fulfillment centers and corporate offices around the country. For years, labor activists have sought to unionize this enormous workforce, but past efforts largely failed to gain traction. That may be starting to change, however, if recent developments at New York’s largest Amazon warehouse are any indication. 

Last week, staff at the JFK8 facility on Staten Island voted 2,654 Continue reading

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April 5, 2022

After the invasion of Ukraine last month, thousands of companies around the world either ceased operations in Russia or started divesting from the aggressor nation. This corporate response to the invasion followed a string of sanctions by governments around the world who intended to deal an economic blow to Russia. But cutting financial ties with the country has also led to some unexpected ripple effects on small businesses as well as multinational companies who must adjust to this complicated situation. Continue reading

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March 31, 2022

Sales of houseplants skyrocketed during the onset of the pandemic, and ever since growers around the world have struggled to keep up with ever-increasing demand. Not only are they reaching production capacity, but growers are also in a race against time to get their plants to market before they die on store shelves. This video takes a detailed look at the advanced growing techniques used on modern houseplant farms as well as the flood of TikTok-driven demand that growers must Continue reading

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March 29, 2022

With omicron infection rates falling and mask mandates expiring across the country, many companies are attempting to reestablish a sense of pre-pandemic normalcy by reopening offices and bringing employees back to stay. But while firms return to business as usual, the nation’s biggest companies may never again return to business travel as usual. According to the Global Business Travel Association, spending on corporate travel amounts to a third of what it was before 2020. 

For example, the consultancy giant Continue reading

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March 25, 2022

Anyone who’s had to fill up their car lately knows how the cost of gas has shot through the roof in recent weeks. According to the U.S. Energy Information Administration (EIA), the average price per gallon increased to $4.24 on Monday, the highest rate in more than four decades. Although the inflation-adjusted price does not quite reach the heights of the 1970s energy crisis, consumers must nevertheless deal with the largest month-to-month gas price increases on record. 

Some parts Continue reading

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March 22, 2022

In 2003 McDonald’s held a contest among 14 international ad agencies to see who could produce the best jingle for the fast food chain. The winner turned out to be a small firm in Germany that came up with a catchy tune along with the tagline “ich liebe es,” which translates to “I’m lovin’ it.” With this guaranteed hit on their hands, McDonald’s developed a billion-dollar marketing campaign to unveil the slogan, which included a version of “I’m Lovin’ It” Continue reading

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March 17, 2022

With inflation rising to its highest levels in 40 years, the Federal Reserve plans to take action by raising interest rates in an effort to get the money supply under control. This video looks at the ways the Fed guides the economy by influencing the federal funds rate, which then affects everything from banking policies to the housing market. 

Questions:

  1. Why is the Fed planning to raise the federal funds rate?
  2. How does the federal funds rate eventually affect Continue reading
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March 15, 2022

The Swedish company Oatly began making oat milk in the early 1990s and steadily grew a dedicated following among health conscious European consumers. But the beverage really took off in the late 2010s when Americans got in on the craze, sending Oatly’s sales soaring and attracting interest from high-level investors. To enable the brand to grab market share while it was available, Oatly received major investments from companies like Blackstone Group as well as celebrities like Oprah Winfrey and Jay-Z. Continue reading

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