December 19, 2018

With December 25th less than a week away, twinkling Christmas trees are currently illuminating homes across the country. And while these festive firs will only stand for a couple of weeks, their journey from farms to family rooms takes more than a decade. This video about the production process on Christmas tree farms looks at why they must follow strict logistical schedules or else face disastrous consequences in the long term.

Questions:

  1. Why are logistics so important for Christmas tree Continue reading
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December 22, 2017

Since 1990, the Mexican beer brand Corona has ran a simple Christmas ad that continues to resonate with viewers. Affectionately called “O’Tannenpalm,” this video looks at how the iconic spot was made and why the company plans on using it for many more holiday seasons to come.

Questions:

  1. Why do you think this commercial has remained popular for more than 25 years?
  2. What are the risks that come with reusing an ad campaign? What are the benefits?
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December 29, 2016

As 2016 comes to a close, many people across the country have likely spent the last few weeks immersed in Christmas music and movies. This brief video takes a look at how much money some of these old entertainment properties earn during the festive season, from Frank Capra’s classic It’s a Wonderful Life to Mariah Carey’s perennial hit “All I Want for Christmas Is You.”

Questions:

  1. How did the public domain copyright of It’s a Wonderful Life transform the film Continue reading
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October 28, 2016

JeffKramerFor most people, the Halloween season is about creepy costumes and candy rather than shopping. But even though the retail sales of All Hallow’s Eve can’t compare to the December holidays, Americans still manage to spend a scary sum of money at the end of October. The National Retail Federation estimates that this year consumers will spend as much as $8.4 billion preparing for Halloween, amounting to an average of $82.93 per shopper.

Costumes account for $3.1 billion of this Continue reading

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