February 27, 2018

Last week, we took a look at the logistical nightmare that caused hundreds of British KFCs to close due to a lack of chicken. And while the company seems to have solved this issue for now, another strange supply chain problem is frustrating consumers halfway around the world. This time, however, the product in question is a bit more essential to daily life than fried chicken.

Over the weekend in Taiwan, panicked shoppers rushed to stores so they could purchase Continue reading

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February 23, 2018

If you’ve ever thought that you check your smartphone too much, you’re certainly not alone. In fact, the 2.5 billion people around the globe who currently own smartphones likely share the same problem as you. That’s because tech companies design their products to be as attention-grabbing as possible. Along with detailing the ways that smartphones and apps can monopolize your focus, this video also demonstrates a few techniques to limit your phone use.

Questions:

  1. Is it ethical for tech companies Continue reading
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February 22, 2018

From keeping lodges toasty to powering chair lifts that must frequently scale mountains, ski resorts go through enormous amounts of energy during the winter months. Along with taking a toll on the environment, this heavy dependence on power can also be quite expensive. That’s why many ski resorts throughout the country are setting up their own utility systems to produce energy efficiently and sustainably.

Colorado’s Aspen Skiing Company, for instance, generates 24 million kilowatt hours of energy per year to Continue reading

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February 13, 2018

In 1912 Leon Leonwood Bean sold his first 100 pairs of boots to local hunters, promising that the footwear would “give perfect satisfaction in every way.” Soon enough, though, 90 customers brought their boots back after the bottoms became separated from the tops. While Bean nearly went bankrupt providing refunds, he knew that he had to stick to his word in order to regain his customers’ trust. As a result, people continued to support his business, which eventually grew from Continue reading

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February 8, 2018

Earlier this week we looked at how audiences responded both positively and negatively to this year’s lineup of Super Bowl ads. While a number of funny spots seemed to go over well with the public, a Dodge Ram ad prominently featuring a speech by Dr. Martin Luther King Jr. decidedly did not. After the commercial aired, thousands took to social media to condemn the company for stealing the words of such an admired humanitarian. Of course, these critics soon Continue reading

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February 6, 2018

Unlike last year’s historic comeback, Tom Brady wasn’t able to turn around the fortunes of his New England Patriots to win Super Bowl LII. The Philadelphia Eagles ultimately left as champions after a thrilling game that saw plenty of action on the field. The tone during the commercial breaks was far less tense, however, as marketers largely relied on humor for 2018’s crop of Super Bowl ads. Among the top spots on USA Today’s annual Ad Meter poll are Continue reading

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February 2, 2018

When we last looked at Bitcoin in December, the cryptocurrency’s price had skyrocketed to about $16,500 after starting the year at just $985. At its peak a couple of weeks later, a single Bitcoin became worth a whopping $19,511. The ever-increasing success of the cryptocurrency and others like it convinced some investors that the future of money was taking shape before their eyes. Many remained wary of Bitcoin’s boom, however, fearing that the bottom could fall out at any time. Continue reading

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January 30, 2018

Yesterday, the filing period officially opened for the 2018 tax season, an annual event that many Americans dread. Along with the standard pain that comes with writing checks to Uncle Sam, people also get stressed by worrying whether or not they calculated their tax bill correctly. Matters can become even worse for these anxious earners if they receive a phone call from the Internal Revenue Service regarding back taxes they never knew about.

But while these calls are certainly intimidating, Continue reading

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January 26, 2018

More than 90 percent of global Internet searches occur on Google, making it one of the world’s most trusted sources for gathering information. Many of the questions fielded by the site can be solved with a single obvious answer, such as “When is Thanksgiving this year?” or “What is the capital of Canada?” Recently, though, the search engine has begun to provide answers for increasingly abstract inquiries concerning religion, politics, and even the meaning of life. This video takes a Continue reading

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January 23, 2018

A few weeks ago, Tide’s official Twitter account posted a quick video of New England Patriots star Rob Gronkowski talking about one of the brand’s best-selling products. While this would normally be standard procedure for a company spokesperson, the clip didn’t feature any footage of Gronk encouraging people to buy laundry detergent. Instead, he actively discourages the public from taking part in the “Tide pod challenge,” a dangerous viral dare that centers on ingesting containers of concentrated detergent. “No no Continue reading

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