Global - McGraw-Hill Introduction to Business

Canadian Country Store Attracts New Employees with Free Land

October 21, 2016

The remote region of Cape Breton in Nova Scotia, Canada, is not known for its bustling population. Just 130,000 people live on the 4,000 square-mile island, with 1,000 others leaving each year for the past two decades. As the population steadily drops, many Cape Breton natives have worried about the future of the island’s tight knit communities. Among these concerned citizens was Jim and Ferne Austin, local entrepreneurs who operated the Farmer’s Daughter Country Market in sleepy Whycocomagh, Nova Scotia, Continue reading →

Human Resources, Retail, Canada, Hiring, Motivation, Company Culture, Global

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 7: Management & Leadership, Chapter 10: Motivation, Chapter 13: Marketing

Shipping Company Bankruptcy Strands $14 Billion in Cargo at Sea

September 8, 2016

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Almost 95 percent of all manufactured goods arrive at their destinations in shipping containers. These freight boxes often begin their journeys aboard enormous cargo ships that transport items around the globe. Normally this process is simple enough: a ship pays a docking fee upon arrival along with additional charges for unloading and container storage. In the case of South Korea’s Hanjin Shipping Company, however, this common process has been halted. After filing for bankruptcy protection last week, ports across the Continue reading →

Supply chains, Transportation, Product Distribution, Shipping, South Korea, Global

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 15: Distribution

Domino’s Launches Delivery Drones in New Zealand

August 31, 2016

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A few years ago Amazon announced a plan to start their own drone-based delivery service, allowing customers to receive goods just hours after ordering. At the time the idea seemed almost too futuristic to be true. After all, the image of dozens of robots circulating the sky and dropping off packages sounds like something straight out of a sci-fi movie. According to the company, however, the plan for Amazon Prime Air remains on track and may even become a reality Continue reading →

Product Development, Product Distribution, Domino’s, Drones, Global, New Zealand

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter A: Business Law

[VIDEO] NAFTA Explained

August 29, 2016

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As the Trans-Pacific Partnership inches closer to ratification in the U.S. and abroad, the debate surrounding free trade agreements like it has grown more intense. This video takes a look at one of the first of these tariff-eliminating multinational deals, NAFTA, and the ways that it has remained controversial.

Questions:

Do free trade deals like NAFTA or TPP provide enough of an economic benefit to justify their potentially negative effects on the U.S. job market?
How do tariffs encourage Continue reading →

Manufacturing, NAFTA, TPP, Free Trade, Economics, Global, Ethics

Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Videos

French Lawmakers Consider Banning “Too Cool” Cigarette Brands

August 26, 2016

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France is home to more than 13 million smokers, which includes one-third of teenagers and a quarter of adults. For years the nation’s health ministry has attempted to reduce this enormous number by spearheading initiatives that target the consumer appeal of cigarettes. For instance, the French government has long followed European Union laws requiring tobacco companies to cover 65 percent of their packaging with health warnings. In May, however, lawmakers took this concept a step further by passing “neutral packaging” Continue reading →

Product Development, Branding, Global, Packaging, Ethics, France, Smoking

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter A: Business Law

A Class Project Turns Into a Socially Responsible Startup

August 22, 2016

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In 2012, MIT student Amrita Saigal chose to tackle a largely unaddressed health issue for a project in her product design class. She hoped to create a low-cost method to distribute clean, reliable sanitary pads for women across India. The subject of feminine hygiene remains largely taboo on the subcontinent with studies showing that 88 percent of menstruating women are forced to use crude homemade remedies like rags or newspapers. Saigal’s idea centered on a sanitary pad machine that would Continue reading →

Ethics, Health, Sustainability, Product Distribution, Women’s Health, India, Product Development, Innovation, Global, Education

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 14: Product and Price, Chapter 15: Distribution

The IOC Keeps a Tight Grip on the Olympic Brand

August 18, 2016

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When master salami maker Elias Cairo opened his restaurant Olympic Provisions in 2009, the company’s name seemed to be a gift from fate. Not only did the brand resonate with his Greek heritage, but it also paid tribute to the original resident of his eatery’s building, Olympic Mills. Early success allowed Cairo and his partners to expand the packaged salami-selling side of the business, which eventually grew into a major operation with distribution in 46 states. More restaurant openings and Continue reading →

Marketing, Branding, Global, Promotions, Food, Olympics, Oregon

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Uncategorized

Vancouver Places Tax on Foreign Home Buyers

August 4, 2016

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In North America’s biggest cities, skyrocketing property values have led to a surge of home purchases from wealthy foreign buyers. But while this real estate boom is a blessing for savvy investors, locals looking to buy a home are increasingly confronted with an inaccessible market. For instance, the average cost of a detached house in British Columbia, Canada, rose to $1.2 million in June, representing a 39 percent increase from the year before. “There is evidence now that suggests that Continue reading →

Canada, Vancouver, Foreign Home Ownership, Global, Ethics, Real Estate

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 14: Product and Price, Bonus Chapter A: Business Law

Updates: Pokémon Profits Underwhelm and Chipotle Still Recovering

July 26, 2016

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As anybody with a social media presence knows well, Pokémon Go’s massive popularity has only grown since it landed in American app stores earlier this month. On July 22 the augmented reality game launched in Asia, racking up ten million downloads in Japan on a single day. Still, not everything about the app’s Asian expansion was ideal: Pokémon Go remains banned in China, by far the region’s most lucrative market.

And that’s not the only bad news currently confronting the Continue reading →

Chipotle, Nintendo, Pokémon Go, Update, Global, Product Development, Promotions

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Chapter 19: Securities Markets, Chapter 20: Money and Financial Institutions, Bonus Chapter B: Technology and New Media

[VIDEO] Why Did the Concorde Jet Fail?

July 20, 2016

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With cramped cabins, long delays and ever-increasing fees, these days airplane travel is about as exciting as a cross-country bus trip. In the mid-1970s, however, the skies briefly brightened with the arrival of the revolutionary Concorde supersonic jet. Capable of cruising at more than twice the speed of sound, Concorde could fly from London to New York in half the time of normal planes. For optimistic aviation observers, the jet represented no less than the future of air Continue reading →

Global, Product Development, Innovation, Air Travel, Concorde, Airbus

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