Last year, Billboard crowned the laid back party anthem “Despacito” the Song of the Summer as it racked up millions of streams on sites like Spotify and YouTube. And while there are plenty of contenders in the running for 2018’s title, they might not be able to take the same road to success that the makers of “Despacito” did. This video explains how Billboard is changing their rules about streaming platforms and why these changes could affect a song’s journey Continue reading

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April 17, 2018

Earlier this month, the music streaming service Spotify went public on the New York Stock Exchange with a valuation worth approximately $30 billion. And while that is certainly an enormous amount of money, it pales in comparison to the $93 billion that the Japanese telecom giant Softbank privately raised last year to create a technology investment fund. In the past, major IPOs such as Spotify’s tended to be the most dependable way for up-and-coming companies to receive a major infusion Continue reading

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September 14, 2017

micIf you listened to top 40 radio at all this past summer, then it’s safe to say that you heard “Despacito,” the inescapable hit by Luis Fonsi and Daddy Yankee. This upbeat romantic ballad spent 16 straight weeks at the top of Billboard’s Hot 100 charts, a feat only matched by Mariah Carey more than 20 years earlier. Of course, today’s tech savvy consumers don’t have to wait for “Despacito” to come on the radio in order to hear it. Continue reading

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July 20, 2017

rego-korosiAs sales from CDs and digital downloads continue to decline, streaming platforms like Spotify and Apple Music have become vital to the $7.7 billion music industry. Still, there’s one major streaming service that both executives and musicians alike have long despised. While it’s mostly known for video, YouTube accounts for 25 percent of all music streamed across the globe. This makes it by far the most popular streaming site among fans, a fact that industry insiders find increasingly troubling.

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September 22, 2016

MichaelHicksAs the Internet’s popularity began to rise in the late 1990s, the music industry had just enjoyed some of their best years to date. Annual sales soared over $14 billion at its peak, driven by an enormous demand for CDs that appeared to be insatiable. After 1999, however, consumer interest shifted online where users could download any song they wanted for free. While the Recording Industry Association of America tried in vain to stop illegal file trading, the practice only Continue reading

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