Television - McGraw-Hill Introduction to Business

Shortening Commercial Breaks with Six-Second Ads

August 31, 2017

After years of skipping television advertisements with DVRs, many Americans have little patience for commercial breaks. And although ads are largely unavoidable during live programming like sporting events or award shows, that doesn’t mean people are paying attention. Oftentimes viewers will fiddle with their smartphones or simply tune out completely while commercials are rolling. This is bad news for companies who pay big bucks to advertise during high-rated time slots.

In an effort to get people watching ads on TV Continue reading →

Sports, Entertainment, Television, Advertising, Marketing, NFL, Fox

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Netflix Piles on Debt to Create Original Content

August 1, 2017

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Since launching 20 years ago, Netflix has transformed from a DVD-by-mail service into the undisputed king of streaming video. The company now has more than 104 million subscribers across the world, a 25 percent increase since last year and quadruple the number of customers from 2012. On any given evening in North America, Netflix streaming accounts for more than a third of all download Internet traffic. The company’s lineup of original shows and movies are also a hit with critics Continue reading →

Netflix, Streaming, Television, Financing, Debt, Product Development, Entertainment, Innovation

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 7: Management & Leadership, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 18: Financial Management, Bonus Chapter B: Technology and New Media

Snapchat Partners with TV Companies for Original Content

May 5, 2017

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With 158 million users and a $25 billion valuation, the photo and video sharing app Snapchat has grown into one of the most powerful social networks around. Still, just because the app is popular doesn’t mean it’s guaranteed to become a moneymaker. Twitter, for instance, has more than 300 million users and has struggled to be profitable for years. So in order to become a true tech giant, Snapchat is teaming up with old media firms to create original content Continue reading →

Product Development, Entertainment, Marketing, Television, Social Media, Product Distribution, NBC, Snapchat

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Hollywood Writers Broker a Last-Minute Labor Deal with Studios

May 4, 2017

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In 2007 members of the Writers Guild of America (WGA) went on strike for 100 days, bringing much of the entertainment industry to a halt. The action left tens of thousands of workers idled and reportedly cost the Los Angeles economy $2 billion. The writers eventually reached a deal with Hollywood studios and ended a dire situation that neither side wanted to see happen again.

Ten years later, though, these two groups found themselves at yet another stalemate during Continue reading →

Entertainment, Television, Unions, Product Distribution, Labor Relations, Movies, Strikes, Writers Guild of America

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 7: Management & Leadership, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

Vizio Fined After Tracking and Selling Customers’ Personal Data

February 9, 2017

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In this digitally driven age, personal privacy is quickly becoming a thing of the past. Along with social networks and websites that track users, many electronic devices also pay close attention to their owners’ personal habits. And in at least one recent case, sometimes people don’t even know they’re being watched by their possessions.

That’s why the Federal Trade Commission recently slapped the television maker Vizio with a $2.2 million fine. According to investigators, the company installed software that allowed Continue reading →

Data Tracking, Entertainment, Demographics, Television, Marketing, Vizio, Ethics, Internet of Things

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

Brands Spend Millions Marketing Super Bowl Ads Before the Game

February 7, 2017

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Unlike last year’s dominating display by Denver, Super Bowl LI provided viewers with plenty of drama as Tom Brady led the New England Patriots to a historic comeback victory. And like the big game, there were winners and losers on the ad front as well. According to USA Today’s annual Ad Meter poll, the top rated spot of the evening belonged to Kia’s “Hero’s Journey.” In the clip, Melissa McCarthy tries her best to save the planet only to Continue reading →

Sports, Promotions, Entertainment, Marketing, Television, Social Media, Advertising, Super Bowl

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Drop in ESPN Viewership Has Disney Worried

December 9, 2016

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While a major entertainment conglomerate like Disney has many sources of income, the iconic brand earns the bulk of its revenue from TV networks like ESPN and ABC. This year these channels have brought in nearly $24 billion, exceeding the company’s theme park earnings by 40 percent. But this enormous payout doesn’t tell the whole story about Disney’s TV holdings. For the past few years, subscriptions to its premium channels have dropped significantly, leading to a similar dip in the Continue reading →

Disney, Product Distribution, ESPN, Cable, Cord Cutting, Sports, Entertainment, Television

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Shrinking Olympic Audiences Have NBC Worrying

August 24, 2016

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In spite of a few setbacks like a green diving pool and the actions of a blue-haired nincompoop, the 2016 Rio Olympics packed in plenty of action and emotion over its two-week run. For all the unparalleled athleticism on display, however, the TV ratings reward for the games’ American broadcaster NBC was relatively lackluster. The network brought in an average audience of 25.4 million during its primetime coverage, an 18 percent drop from the London 2012 games. While NBC received Continue reading →

Broadcasting, Video Streaming, Sports, Television, Olympics, NBC

Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

The Weather Channel Plays the Data Game

October 23, 2013

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Last autumn the Weather Channel officially became the Weather Company, signaling the start of a major rebranding effort. The meteorological media firm didn’t pull the plug on its long-standing TV station, though. Instead, the change reflects the Weather Company’s new position as a data and analytics outfit concerned with all things weather. Over the course of 75 years the Atlanta-based company has amassed huge amounts of atmospheric information concerning dew points and cloud cover percentages. All this data combined with Continue reading →

Pantene, Michaels, Marketing, Television, Data Mining, Weather, Market research

Chapter 1: Taking Risks and Making Profits, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

Netflix: Media’s Comeback Machine

September 2, 2013

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When it comes to pulling off a corporate comeback, there’s nobody quite like Netflix CEO Reed Hastings. He’s had to fend off detractors at every juncture, beginning with those who denied his company’s ability to compete with the traditional video store. After almost singlehandedly ending that era of home video distribution, Hastings nearly lost it after he split Netflix’s streaming and DVD delivery services in two. The schism cost the company millions of subscribers and sent stock tumbling from $298 Continue reading →

Television, Entertainment, Innovation, Netflix, Streaming

Chapter 1: Taking Risks and Making Profits, Chapter 7: Management & Leadership, Chapter 9: Production and Operations Management, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media