Chapter 3: Globalization - McGraw-Hill Introduction to Business

Airlines Make Business Class Even Classier

March 24, 2015

Although business-class seats only take up a few rows on an airplane, the money they bring in accounts for 30 percent of global airline revenues. As a result, many upscale air carriers have upgraded their premium cabins with increasingly posh amenities. Emirates’ double decker Airbus, for instance, has a bar onboard where first-class passengers can meet and mingle. And on Singapore Airlines premium customers have a menu of more than 60 gourmet dinners available to choose from.

But while the Continue reading →

Product Development, Innovation, Transportation, Air Travel, Qantas, Benefits

Chapter 3: Globalization, Chapter 7: Management & Leadership, Chapter 13: Marketing, Chapter 14: Product and Price

Success and Failure in India’s Tricky Marketplace

February 13, 2015

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With a consumer pool of more than one billion people, India has become the next big expansion destination for companies around the world. While some businesses are still working the bugs out of their strategies for the subcontinent, other operations have hit the ground running and quickly grabbed up market share. Domino’s, for instance, now sells more pizza in India than anywhere else besides the U.S. thanks to its savvy combination of local and Western tastes. On the other hand, Continue reading →

India, Global, Product Development, Entrepreneurship, Retail, Domino’s

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

China Cracks Down on Knockoffs

February 7, 2015

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As the world’s manufacturing superpower, China is home to thousands of factories producing millions of items each day. Keeping track of all that industrial output is far from easy, though. With little oversight to monitor them, some Chinese factories make knock-off or simply poor quality products, and then sell them to retailers as if they were up to standard.

While pirated items are mainly a headache for the company that gets ripped off, products made cheaply or without regard for Continue reading →

Product Development, Global, China, Ethics, Regulation, Manufacturing, Product Distribution, Knockoff products

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter A: Business Law

Immigrants Make Big Impact on U.S. Economy

February 2, 2015

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From the first colonists to the heyday of Ellis Island, the U.S. has largely been built upon the backs of people who were not born here. But the economic impact of immigrants is more than just a matter of history. Even today, immigrants are the entrepreneurial engines that power the nation. From 1996 to 2011, the business startup rate for immigrants grew by more than 50 percent. In contrast, the number of companies started by U.S.-born citizens dropped by 10 Continue reading →

Startups, Global, Entrepreneurship, Human Resources, Demographics, Immigration

Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 11: Human Resource Management, Bonus Chapter A: Business Law

The Bright Future for Cuba’s Skilled Workers

January 29, 2015

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In mid-December 2014 President Obama shocked the world by announcing that the U.S. would reestablish a diplomatic relationship with Cuba. Reversing more than six decades of American foreign policy, the decision is expected to have an enormous impact on Cubans living both on the island and abroad. Diplomats are even discussing lifting the trade embargo that the U.S. imposed in the 1960s in response to Cuba’s hostile Communist regime.

Besides opening up channels for travel and trade, the easing of Continue reading →

Cuba, Global, Training, Human Resources, Labor Relations, Regulation, Education

Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 11: Human Resource Management

A Texas Plumber’s Terrible Truck Luck

January 23, 2015

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Jeff Oberholtzer, a plumber from Texas City, TX, thought he had seen the last of his old pickup truck when he sold it in October 2013. Unfortunately for him, the Ford F-250 he offloaded popped up more than a year later in a place he never would have expected. In mid-December 2014, a terrorist Twitter account from Syria posted a picture of two extremists firing a homemade anti-aircraft gun from the bed of a truck. While the picture normally would Continue reading →

Product Distribution, Middle East, Marketing, Global, Ethics, Branding

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Timberland’s Data-Driven Comeback

January 11, 2015

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For decades the brand name Timberland has been synonymous with rugged outdoor footwear. At least, that’s how some people see the iconic boot company. If you’re a hip hop fan, you may associate “Timbs” with the dozens of rappers who have name-dropped the brand over the years. And if you happen to be Italian, you’re more likely to wear Timberland boots for a fashionable stroll about town, not a long hike in the woods.

All these overlapping interpretations of Timberland’s Continue reading →

Data Mining, Timberland, Product Development, Consumer Research, Marketing, Demographics

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 7: Management & Leadership, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

The Golden Arches Begin to Rust

January 7, 2015

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For decades it seemed like nothing could stop McDonald’s march towards total fast food domination. By the time 2011 rolled around, the company was boasting eight consecutive years of same-store sales growth while also holding the title of top performing stock on the Dow for five years running. But just when everything seemed to be going right for the chain, the golden arches started to lose their shimmer. Changing consumer tastes and a rocky transition between CEOs are leading towards Continue reading →

Marketing, Product Development, Food, Branding, Promotions, Pricing, McDonald’s, Demographics

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 7: Management & Leadership, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Capturing Value: Innovation’s Vital Second Step

November 13, 2014

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When it comes to innovation in business, creating a viable and valuable product is just the first step. After all, the arrival of the portable MP3 player made many companies stand up and take notice of this revolutionary device. One of those firms was Apple, who soon came to dominate the market with the iPod. Although the signature MP3 player was released later than its competitors, the product’s dependability and stylish design quickly allowed it to capture the bulk Continue reading →

Value, Corporate Social Responsibility, Lifestraw, Product Development, Innovation, Ethics

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Russia Shuts Down Moscow’s McDonald’s

October 15, 2014

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Russia’s aggression against Ukraine has been widely condemned by the international community. Besides strongly denouncing the nation’s actions, recent U.N. resolutions hit Vladimir Putin’s government with economic sanctions as well. The Kremlin responded to this punishment by banning the importation of food from the U.S., Canada, Australia, Norway and the European Union. Shortly after news of the ban broke, Russia also announced that it was closing down four McDonald’s locations in Moscow for “sanitary violations.”

For outsiders, the link Continue reading →

Global, Ethics, Food, McDonald’s, Russia, Regulation

Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Bonus Chapter A: Business Law